Write a short summary of what happens in the film

We hear the voice of a Japanese gamer reading the letter she wrote to her beloved console. She enjoyed the time she and friends spent with it in their tiny bedroom. It was fun until it was not enough anymore. Now, she aspires for something bigger. She wants to connect with players beyond the limits of her bedroom, interact with them without restriction, she wants to go faster, she wants more power. She doesn’t want to be held back anymore. She knows her console can’t give her what she wants, this is why it is time for her to move on.

Please tell us about the cultural insight that inspired the work

We interviewed Japanese gamers and organized online play sessions with groups of console gamers who were pit with and against PC players. The verdict was clear, console gamers were slower than PC gamers, had less options to customize their playstyle and had a harder time communicating with other players. Consoles didn’t allow them to fully interact with others or adapt the game settings to their needs, keeping them from truly enjoying their favorite online games. Worse, at a time where gaming is quickly evolving and in-game communities are having more importance in their life, they felt that the hardware couldn’t keep up with their own progress in-game. We took the opportunity to position OMEN as the brand that would unlock their progress, allowing them to play without being held back by their hardware.