Write a short summary of what happens in the film

The film opens with a baby holding a gold spoon (In Korea, dirt or gold spoons are used to symbolize that parents' wealth determines their children's economic status). Then, the film aggressively shows sensitive parts of Korean society with the message of "we don’t care about privileges." It compares privileged children with a high school dropout boy, to show that academic background doesn't matter in the game. We see a rich guy driving a toy car, then a woman obsessed with branded bags, sarcastically depicting people who care about wealth. It then satirizes how obsessed people are with their appearance by showing plastic surgery. Comparing a luxury home with a semi-basement, it goes on to portray the extreme polarization in housing. In the end, these converge into the message of "Unlike the real world, in the gaming world, only skills define who you are.”

Please tell us about the cultural insight that inspired the work

HP OMEN believes in ‘Play To Progress’. They champion gaming and gamers by supporting them as they progress. Throughout our research about Korean gamers, we found found that 74% of South Koreans in their 20s experience unfairness or injustice, feeling that South Korean society betrays hard work. For them, PC Gaming is the place where they can escape from reality. Many Korean gamers plunge themselves into gaming to cope with problems at home, financial instability, or the pressures of living in a society that views academic excellence and a college education as the only legitimate avenues to a good life. However, PC gaming is the only place where you have equal opportunities to progress and realize a sense of achievement and pride that is fairly earned. Thus, we wanted to define ‘Play to Progress’ in Korea: OMEN is the place where achievement is earned, not given.