Write a short summary of what happens in the film

Our 30 second ad ran in the first slot of an ad break and asked audiences to skip the rest of the ad break. We open on a young man in his room playing a game on his phone, he breaks the fourth wall, addressing the audience, and shows viewers that he is playing a live Volkswagen racing game. A QR code appears alongside a countdown timer and viewers are instructed to scan the code, skip the ad break and race for their chance to win a brand new Golf GTI.

Explain how the work innovatively used the film medium.

Unlike most films that elicit a passive audience response, our film broke the fourth wall to ask people to actively participate by scanning a code on screen that led to our mobile racing game. Not only this, but thanks to a collaborative relationship with media and network partners we were able to guarantee the first ad spot in high profile commercial breaks allowing us to transform our 30 second film into a 3 minute brand experience, hijacking the entire media block and turning it into a live gaming platform for the first time ever.