Write a short summary of what happens in the film

A TVC was developed for the launch of the project, showing families engaging with one another in some of the projects that were being shared by the platform. This was an emotive and poignant video, designed to pull at the heartstrings. Two different versions were developed. One to be shown during the heart of the lockdown, and the second to be used as lockdowns were ending. It was compiled by a series of scenes, including; two children talking through a fence with ‘telephone cups’, enjoying a popcorn fight with an at home movie night, celebrating a first birthday via zoom with the cake they made over zoom with grandparents, amongst others. The tag line summarises what the project aims to achieve: ‘We’re together (making connections and enjoying moments of togetherness), even when we’re not together (apart from family, friends and normality as we’ve known it).’

Cultural / Context information for the jury

The Family Project is a media channel designed to help support the mental, emotional and physical wellbeing of NSW families through targeted and topical daily adaptable themes, activities, and advice delivered online during times of crises. These projects were shared via videos and visual aids, and complemented by a downloadable activity sheet. The website also provides information from specialists to support children’s mental health. Funded and supported by NSW Government, the Family Project is a community media collaboration between two leading mental health and wellbeing Charities and Channel 9. NSW Minister for Mental Health, NSW Minister for Health, Advocate for Children & Youth as well as the Regional Youth Taskforce Chair provided endorsement over the launch to underline the credibility of this platform and the importance of its message. Nine Entertainment Co through its Nine Cares program drove promotion of FP through primetime TV, print and online.