Title | QUICK ON THE DRAWER |
Brand | LIVSPACE |
Product / Service | LIVSPACE INTERIOR DESIGN |
Category | A05. Consumer Services / Business to Business |
Entrant | SOCIETAL PTE LTD Singapore, SINGAPORE |
Idea Creation | SOCIETAL PTE LTD Singapore, SINGAPORE |
Production | SOCIETAL PTE LTD Singapore, SINGAPORE |
Post Production | SOCIETAL PTE LTD Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Kevin Geeves | Societal Pte Ltd | Creative Director |
POOR DESIGN - is what you need to avoid. Fighting space is a problem for many people in Singapore. Playing with movie tropes throughout the campaign - this one being 'the western' it enabled us to dramatise the issue with a little unexpected humour.
With more and more couples and families looking to make a home renovation. They are bombarded with a blizzard of recommendations. TV programmes on home renovations make it all seem so easy. Social media is awash with people celebrating their 'nice new home.' In Singapore, apartments can be small, space is at a premium.