Title | A RELATIVE DISASTER |
Brand | LIVSPACE |
Product / Service | LIVSPACE INTERIOR DESIGN |
Category | A05. Consumer Services / Business to Business |
Entrant | SOCIETAL PTE LTD Singapore, SINGAPORE |
Idea Creation | SOCIETAL PTE LTD Singapore, SINGAPORE |
Production | SOCIETAL PTE LTD Singapore, SINGAPORE |
Post Production | SOCIETAL PTE LTD Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Kevin Geeves | Societal | Creative Director |
POOR CONTRACTORS - are what you don't want when you renovate. Playing with movie tropes throughout the campaign - this one uses 'Love - Korean Drama style' with a vicious twist at the end, dramatises the issue with a little unexpected humour.
With more and more couples and families looking to make a home renovation. They are bombarded with a blizzard of recommendations. TV programmes on home renovations make it all seem so easy. Social media us awash with people celebrating their 'nice new home.' Where d you start and what are the best choices to make. Avoiding promises from friends and family who think they 'know' is good advice, choose professionals