Title | UNHINGED |
Brand | LIVSPACE |
Product / Service | LIVSPACE INTERIOR DESIGN |
Category | A05. Consumer Services / Business to Business |
Entrant | SOCIETAL PTE LTD Singapore, SINGAPORE |
Idea Creation | SOCIETAL PTE LTD Singapore, SINGAPORE |
Production | SOCIETAL PTE LTD Singapore, SINGAPORE |
Post Production | SOCIETAL PTE LTD Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Kevin Geeves | Societal pte Ltd | Creative Director |
POOR WORKMANSHIP - is what's feared when you renovate. Playing with movie tropes throughout the campaign - this one being 'horror' enabled us to dramatise the issue with a little unexpected humour.
With more and more couples and families in Singapore looking to make a home renovation, they are bombarded with a blizzard of recommendations. TV programmes on home renovations make it all seem so easy. Social media is awash with people celebrating their 'nice new home.' Where do you start and what are the best choices to make? Avoiding poor workmanship is what you want to avoid.