Title | KEYBOARD RUNNER |
Brand | GIVERY |
Product / Service | ENGINEER TRAINING PLATFORM |
Category | A05. Consumer Services / Business to Business |
Entrant | AOI PRO. INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
PR | ECLAIRER Tokyo, JAPAN |
Production | AOI PRO. INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
TERUYA ITSUO | Eclairer Inc. | AE |
SHUMPEI MURATA | DENTSU | CD/PL |
TAKUMI ICHIKAWA | DENTSU | CW/PL |
MASAOMI WATANABE | AOI Pro. | P |
FUZUKI NARISAWA | AOI Pro. | PM |
MAYUKO WAKITA | AOI Pro. | PM |
KOICHIRO KISHI | wonderlandhouse | Director |
MUNENORI TERADA | Pict | Cameraman |
KAZUKI OGURA | Pict | Lighting |
AKIHITO SAITO | GRAY | Art Director |
EIITHI SHIMODA | Run-Hun,sha | CG |
TAKAKI KOUCHI | invisible designs lab. | Music |
FUMIO YASUE | Tacit Knowledge Sound | SE |
We see an invisible engineer running on an extremely long keyboard. It is a metaphor of dramatic ups and downs in his work. The voice over goes like this - I loved to create. And before long, I was well on my way. My typing found its rhythm. My code worked like a charm. With programming, I felt like I could do anything. But difficulties come without warning. Bugs as elusive as rice make software as unresponsive as rocks. At times, my spirit began to break. And yet, I would go on. I could go on. It is not glorious work; in fact, time forbids it to be. We work in the background. We work to create something new. DEVELOPING THE UNKNOWN.