START HEALTHY THE FUN WAY

TitleSTART HEALTHY THE FUN WAY
BrandZESPRI INTERNATIONAL JAPAN K.K.
Product / ServiceZESPRI KIWIFRUIT
CategoryA01. Consumer Goods
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
Production AOI PRO. INC. Akasaka, Tokyo, JAPAN
Production 2 XPD INC. Tokyo, JAPAN
Production 3 AIIN Tokyo, JAPAN
Post Production DIGITAL GARDEN Tokyo, JAPAN

Credits

Name Company Position
Yuichi Kitada Dentsu Inc Creative Director
Maiya Kinoshita Dentsu Inc Senior Copywriter
Marina Kobayashi Dentsu Inc Copywriter
Tatsuma Sasaki AOI Pro Executive Producer
Kimiko Sekido Dentsu Inc Art Director
Keiji Tajima Dentsu Inc Executive Creative Director
Kaori Tamura AOI Pro Producer
Junya Takahashi Dentsu Creative Force Agency Producer
Kazuya Omi AOI Pro Production Manager
Takuma Kishimoto AOI Pro Production Manager

Write a short summary of what happens in the film

This stop motion animation film convers an important message: “Enjoy the healthy you love”. On a bright sunny day, Zespri's brand mascot "Kiwi Brothers" are practicing their dance moves at the park. Then, Apple and Orange in panic suddenly rushes them to somewhere unknown. The Kiwi Brothers are taken to Banana’s house, where Banana sits sadly as a “Mikka-Bozu” ( a famous Japanese saying that means: Three day monk). Banana tried too hard to become healthy, leading him to give up in three days. The Kiwi Brothers tell Banana that it’s important to enjoy becoming healthy, and not to force yourself. Strongly moved, Banana is cured and feels invigorated.

Cultural / Context information for the jury

The Japanese expression “Mikka-Bozu”, or “three-day monk,” describes people who start things with big promises and great enthusiasm, but never see them through to the end. Banana’s blue head when he is in “Three day monk” mode is a wig popular in Japanese skit shows, imitating the bald head of a buddhist monk.