Title | START HEALTHY THE FUN WAY |
Brand | ZESPRI INTERNATIONAL JAPAN K.K. |
Product / Service | ZESPRI KIWIFRUIT |
Category | A01. Consumer Goods |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Media Placement | DENTSU INC. Tokyo, JAPAN |
Production | AOI PRO. INC. Akasaka, Tokyo, JAPAN |
Production 2 | XPD INC. Tokyo, JAPAN |
Production 3 | AIIN Tokyo, JAPAN |
Post Production | DIGITAL GARDEN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yuichi Kitada | Dentsu Inc | Creative Director |
Maiya Kinoshita | Dentsu Inc | Senior Copywriter |
Marina Kobayashi | Dentsu Inc | Copywriter |
Tatsuma Sasaki | AOI Pro | Executive Producer |
Kimiko Sekido | Dentsu Inc | Art Director |
Keiji Tajima | Dentsu Inc | Executive Creative Director |
Kaori Tamura | AOI Pro | Producer |
Junya Takahashi | Dentsu Creative Force | Agency Producer |
Kazuya Omi | AOI Pro | Production Manager |
Takuma Kishimoto | AOI Pro | Production Manager |
This stop motion animation film convers an important message: “Enjoy the healthy you love”. On a bright sunny day, Zespri's brand mascot "Kiwi Brothers" are practicing their dance moves at the park. Then, Apple and Orange in panic suddenly rushes them to somewhere unknown. The Kiwi Brothers are taken to Banana’s house, where Banana sits sadly as a “Mikka-Bozu” ( a famous Japanese saying that means: Three day monk). Banana tried too hard to become healthy, leading him to give up in three days. The Kiwi Brothers tell Banana that it’s important to enjoy becoming healthy, and not to force yourself. Strongly moved, Banana is cured and feels invigorated.
The Japanese expression “Mikka-Bozu”, or “three-day monk,” describes people who start things with big promises and great enthusiasm, but never see them through to the end. Banana’s blue head when he is in “Three day monk” mode is a wig popular in Japanese skit shows, imitating the bald head of a buddhist monk.