|Title||HEAVEN OR HELL|
|Product / Service||LEAGUE OF LEGENDS|
|Category||A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains|
|Entrant||FARFAR FILMS Shanghai, CHINA|
|Idea Creation||LEAGUE OF LEGENDS (IN-HOUSE) Shenzhen, CHINA|
|Production||FARFAR FILMS Shanghai, CHINA|
|Production 2||SMOOTH FILMS Shanghai, CHINA|
|Kevin Lee||Farfar Films||Director|
|Iris Zhang||Farfar Films||Director|
|Ken Peng||Smooth Films||Executive Producer|
|Mo Zhang||League of Legends (in-house)||Creative Director|
|Frank Hou||League of Legends (in-house)||Copywriter|
|DQ Cui||League of Legends (in-house)||Brand Manager|
|Kitty Kang||Smooth Films||Executive Producer|
It is after office hours and a guy is watching the grand final of 2021 League of Legends World Championship. As the enthralling game goes on, the guy finds himself in an endless loop between his worst nightmare in hell and his sweetest dream in heaven.
The League of Legends World Championship is the world's most viewed and followed esports competition. Prior to this year's grand final tournament, we were tasked to produce a film that would be aired before the game live-streaming to depict the game's dramatic and emotional nature and appeal to the vast number of game fans worldwide. During the game, two opponent teams of five players battle against each other to protect their half of the map and the margins are extremely close at the highest level of play. One may make a fatal move or gain great advantage within just a split of second, leaving the supporters of both teams in an endless loop between their worst nightmare in hell and their sweetest dream in heaven. Record-breaking audiences watched the final game this year.