| Title | LOVE YOUR LOVE |
| Brand | FACEBOOK JAPAN |
| Product / Service | |
| Category | G05. Cultural Insight |
| Entrant | NION Tokyo, JAPAN |
| Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
| Production | NION Tokyo, JAPAN |
| Production 2 | BLACK CAT WHITE CAT MUSIC INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tatsuro Miura | Hakuhodo Inc. | Executive Creative Director / |
| Shun Akeda | Hakuhodo Inc. | Creative Director |
| Koji Suzuki | Hakuhodo Inc. | Creative Director |
| Yohei Takenouchi | Hakuhodo Inc. | Art Director |
| Keisuke Onoda | Hakuhodo Inc. | Copywriter |
| Kaho Okuno | Hakuhodo Inc. | Creative Strategist |
| Nana Kakuta | Hakuhodo Inc. | Copywriter |
| Kentaro Ito | Hakuhodo Inc. | Account Executive |
| Kaoru Wada | Hakuhodo Inc. | Account Executive |
| Yuka Itow | Hakuhodo Inc. | Account Executive |
| Yui Fukidome | Hakuhodo Inc. | Account Executive |
| Manami Yonaha | Hakuhodo Inc. | Account Executive |
| Teppei Ohno | NION Inc. | Executive Producer |
| Akihiro Watanabe | NA | Production Manager |
| Saiko Imamura | NA | Production Assistant |
| Yosuke Maruyama | NA | Production Assistant |
| Yuji Taniguchi | NA | Production Assistant |
| Yuki Hongo | NA | Production Assistant |
| Chuya Tareki | NA | Production Assistant |
| Daisaku Kato | NA | Production Assistant |
| Takumi Shiga | CAVIAR | Director |
| Takko Yoshida | NA | 1st AD |
| Tomoyuki Kawakami | NA | Director Of Photography |
| Koshiro Ueno | NA | Gaffer |
| Yui Miyamori | NA | Production Designer |
| Yasuhiro Takehisa | NA | Stylist |
| Shinji Konishi | NA | Hair / Make-Up |
| Riho Segawa | NA | Hair / Make-Up |
| Asami Nemoto | NA | Hair / Make-Up |
| Aki Kudo | NA | Hair / Make-Up |
| Norihiro Hosoya | NA | Location Manager |
| Akari Kono | Hakuhodo Casting & Entertainment, Inc. | Casting Director for Main Cast |
| Mao Hoshi | Hakuhodo Casting & Entertainment, Inc. | Casting Director for Main Cast |
| Mizuki Horiuchi | NA | Casting Director for Extras |
| Akiko Takaku | NA | Casting Director for Instagramer |
| Rui Sakakibara | NA | Casting Director for Instagramer |
| Takashi Tanaka | NA | Editor |
| Shunsuke Endo | NA | Flame Artist |
| Masahiro Ishiyama | NA | Colourist |
| Ryo Ishizaka | NA | Mixer |
| Naoki Takahashi | NA | Sound Design Arrangement |
| Seiya Matsumiya | Black Cat White Cat Music Inc. | Music Producer |
| Erik Reiff | Black Cat White Cat Music Inc. | Music Producer |
| Akko Gorilla | NA | Voice Over Artist |
| Rui Hachimura | NA | Cast |
| Mizuki Yamamoto | NA | Cast |
| Hiroki Tsuzuki | NA | Cast |
| Aoi Yamada | NA | Cast |
No one in the cast is acting in this film. We portrayed a variety of creators and influencers having fun with things they actually like: sneakers, rugby, insects, etc. Instagram-worthy or not, they are genuinely enjoying what they love. With energetic and engaging editing, the cast interacts in a ping-pong style with VO who admires their passion for what they love and encourages them.
Shy and hesitant to express their true feelings - this is no exception on how Japanese people use Instagram. As symbolized by the word “Insta-bae(Instagrammable in Japanese)”, Instagram in Japan was recognized as a self-conscious SNS where users need to worry about what others think of them. This is because Japanese people have very low self-esteem compared to other countries(Japan's score in the top box is about 1/6 that of the U.S. and less than 1/3 that of Korea.), and this has become a barrier for them to focus on their own interests on the platform. In order to change the perception of Instagram as a platform where people can freely pursue their own "love," we wanted to send out a message that affirms and supports the pursuit of one's true love, whatever it may be, and help the younger generation to have self-esteem.