TOUGH PEOPLE VS SHOCK COLLAR

TitleTOUGH PEOPLE VS SHOCK COLLAR
BrandSPCA
Product / ServiceSPCA
CategoryB06. Not-for-profit / Charity / Government
EntrantHECKLER SG Singapore, SINGAPORE
Idea Creation FORSMAN & BODENFORS Singapore, SINGAPORE
Production HECKLER SG Singapore, SINGAPORE
Post Production HECKLER SG Singapore, SINGAPORE

Credits

Name Company Position
Charu Menon Heckler SG Executive Producer
Tim Kindler Heckler SG Director
Joey Caunan N/A Director Of Photography
Meghan Dwyer Heckler SG Editor
Pedro Santos Heckler SG Online Artist
Adrian Ooi N/A Colorist
Harpi Sim N/A Stills Photographer
Donovan Del Rosario N/A Production Manager

Write a short summary of what happens in the film

We teamed up with the Society for the Prevention of Cruelty to Animals (SPCA) to stop the use of electric shock collars for dog training purposes. We rounded up Singapore’s toughest people and got them to try on a 4500 volt dog collar, to bring awareness to the fact that these collars are still widely used by dog trainers and owners in Singapore. The resulting film is an unfiltered and intimate look at the very real pain an electric shock collar inflicts on some of Singapore’s strongest humans, raising questions in the viewers mind of whether an animal should have to face the same. With this campaign we aim to shift the Singapore public’s opinion of shock collars from acceptance to rejection and promote force-free training methods.

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