Title | TOUGH PEOPLE VS SHOCK COLLAR |
Brand | SPCA |
Product / Service | SPCA |
Category | B06. Not-for-profit / Charity / Government |
Entrant | HECKLER SG Singapore, SINGAPORE |
Idea Creation | FORSMAN & BODENFORS Singapore, SINGAPORE |
Production | HECKLER SG Singapore, SINGAPORE |
Post Production | HECKLER SG Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Charu Menon | Heckler SG | Executive Producer |
Tim Kindler | Heckler SG | Director |
Joey Caunan | N/A | Director Of Photography |
Meghan Dwyer | Heckler SG | Editor |
Pedro Santos | Heckler SG | Online Artist |
Adrian Ooi | N/A | Colorist |
Harpi Sim | N/A | Stills Photographer |
Donovan Del Rosario | N/A | Production Manager |
We teamed up with the Society for the Prevention of Cruelty to Animals (SPCA) to stop the use of electric shock collars for dog training purposes. We rounded up Singapore’s toughest people and got them to try on a 4500 volt dog collar, to bring awareness to the fact that these collars are still widely used by dog trainers and owners in Singapore. The resulting film is an unfiltered and intimate look at the very real pain an electric shock collar inflicts on some of Singapore’s strongest humans, raising questions in the viewers mind of whether an animal should have to face the same. With this campaign we aim to shift the Singapore public’s opinion of shock collars from acceptance to rejection and promote force-free training methods.