Title | ADULT, BE COVERED WITH PRIDE. |
Brand | TOKYO CITY KEIBA |
Product / Service | LEISURE |
Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | ADK MARKETING SOLUTIONS INC. Tokyo, JAPAN |
Idea Creation | ADK CREATIVE ONE Tokyo, JAPAN |
PR | ADK Tokyo, JAPAN |
Production | ADK CREATIVE ONE Tokyo, JAPAN |
Production 2 | TOWER FILM Tokyo, JAPAN |
Production 3 | BUZZIN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ju Nishihara | ADK Creative One Inc. | Chief Creative Officer |
Kensaku Kamada | camada | Copywriter |
Syunsuke Miki | ADK Creative One Inc. | Art Director |
Hideaki Mizutani | C-dash | Copywriter |
Satoru Watabe | freelance | Director |
Yoshihiko Uemoto | Tower Film | producer |
Tatsuro Yamazaki | Tower Film | Producer |
Yoshitaka Nomura | ADK Creative One Inc. | Communication Planner |
Tatsuki Okubo | ADK Creative One Inc. | Planner |
Ryosuke Kagata | ADK Creative One Inc. | Planner |
Nao Tanahashi | ADK Creative One Inc. | PR Director |
Ayumu Furukawa | ADK Creative One Inc. | Communication Director |
Naoki Muroi | A-Bridge | Casting |
Takashi Kanai | A-Bridge | Casting |
Miho Yamamoto | Tower Film | Production Manager |
Higashi Ishida | masuda management | Director Of Photography |
Samon Nagai | freelance | Gaffer |
Karin Konishi | freelance | Production Designer |
Kyohei Ito | PTHREE | Post Production |
Yosuke Terui | PTHREE | Post Production |
Koji Yoshida | PTHREE | Post Production |
Tomonori Sakaguchi | ADK Marketing Solutions Inc. | Account |
Junsei Katori | ADK Marketing Solutions Inc. | Agency Producer |
Shigetoshi Takamoto | Bazzin | Producer |
Hiroki Watanabe | ADK Marketing Solutions Inc. | Account |
Yudai Ogura | ADK Marketing Solutions Inc. | Account |
Hikaru Wachi | ADK Marketing Solutions Inc. | Account |
Fumitoshi Yamamoto | ADK Marketing Solutions Inc. | Account |
An impressive narrative is spun by the adults who symbolize Tokyo City Keiba. "Pride? It'll disappear like dust. "Before you know it, you'll be proud of yourself." The film stylishly depicts Tokyo City Keiba by overlaying the racing scene of an authentic dirt horse race and the cool adults.
Japan's horse racing market can be divided into two categories: central horse racing, which has a nationwide presence, and local horse racing, which is scattered throughout the country. In order for Tokyo City Keiba, one of the local horse races, to spread its wings nationwide, it is essential to differentiate itself from the central horse races. In order to differentiate itself from the central horse races, which are held during the daytime on weekends and use blue skies and grass for cheerful communication, Tokyo City Horse Racing, which holds dirt races on weekday evenings, should establish an image of being mature and authentic. We also wanted to improve the image of horse racing as a whole by encouraging the adults in Japan who have lost their energy after the Corona disaster.