Title | THE CHRISTMAS LIST |
Brand | HUAWEI |
Product / Service | BRANDING |
Category | B05. Consumer Services / Business to Business |
Entrant | PUBLICIS SAPIENT Shanghai, CHINA |
Idea Creation | PUBLICIS SAPIENT Shanghai, CHINA |
Media Placement | PUBLICIS SAPIENT Shanghai, CHINA |
Production | PUBLICIS SAPIENT Shanghai, CHINA |
Production 2 | PRODIGIOUS Paris, FRANCE |
Post Production | PUBLICIS SAPIENT Shanghai, CHINA |
Post Production 2 | PRODIGIOUS Paris, FRANCE |
Name | Company | Position |
---|---|---|
Lioumin Law | Publicis Sapient | Lead Creative |
Huawei, in its new holiday campaign “The Christmas List”, uses this beloved seasonal ritual to tell a deeper story about the true meaning of this gifting season - the greatest gift isn’t something pricey on a wish list, but connecting with the people we love most. The story is told through the eyes of two children whose family struggles with unexpected change: A young sister and brother discover their parents’ Christmas shopping list, and watch it grow day by day as Mom and Dad dream of a family Christmas full of amazing gifts. But after the father’s unexpected unemployment, the list — which has become a living document of hope — begins to shrink, along with the kids’ holiday dreams. On Christmas Eve, the brother and sister realize that they have the power of Christmas within them, and that the greatest gift of all is each other.
The two-year COVID pandemic has resulted in a slew of uncontrollable challenges causing significant separation and such separation urges people seeking more hope and optimism in life. Christmas is a time for gifting and Huawei’s “The Christmas List” film uses this beloved ritual to remind audiences that the most valuable gift nowadays is rather than an expensive one, but the moment that you and your family stay together and stay connected.
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