Write a short summary of what happens in the film

The story of a group of people who share a house. Even though they are vastly different. But they all have one thing in common: they like to sleep late. This is a narrative that has the same insight for the target audience in Thailand. Whether it is about people who are fans of the series, People who enjoy chatting online, as well as university students who meet deadlines, Couples who need to clear their minds or a party that won’t end until morning. All of these things happened when they were not expected, causing everyone to sleep late. Every character in this film is a personification of the entire human race when they are confronted with the desire to stay up late and how they deal with it.

Please tell us about the cultural insight that inspired the work

The target audiences in this commercial are a group of Generation Y and Z in Thailand. This is the age that works hard and also plays very hard as we all know. They have to push things that they do and their interest to the limit. Certainly, staying up late or common situations we know that we have to stay with the long night are addicted to someone in series, chatting in late-night, meet with the deadline, the person who says one thing but mean another, got carried away at the party. These situations are more than half of Thai teenagers are used to confronting.