Title | LOVE CARRIES ON |
Brand | RHB GROUP |
Product / Service | RHB BANK |
Category | G04. Social Behaviour |
Entrant | FCB MALAYSIA Kuala Lumpur, MALAYSIA |
Idea Creation | FCB MALAYSIA Kuala Lumpur, MALAYSIA |
Production | D MOVING PICTURES Petaling Jaya, MALAYSIA |
Post Production | ASIA PACIFIC VIDEOLAB Petaling Jaya, MALAYSIA |
Post Production 2 | GRAND THEFT RECORDS Petaling Jaya, MALAYSIA |
Name | Company | Position |
---|---|---|
Shaun Tay | FCB Malaysia | Chief Executive Officer |
Shi Ping Ong | FCB Malaysia | Chief Creative Officer |
Ie Tjer Wang | FCB Malaysia | Head of Creative |
Jonathan Chan | FCB Malaysia | Associate Creative Director |
James Voon | FCB Malaysia | Associate Creative Director |
Megan Ong | FCB Malaysia | Senior Copywriter |
Felice Puah | FCB Malaysia | Chinese Copywriter |
The film, which is based on a true story, centres around Mr Ngu’s lifetime of selfless dedication towards his daughter, who lost her mobility to Spinal Muscular Atrophy at a young age. When Nyok Ping faced difficulties travelling to school due to her disability, coupled with the poor road conditions, Mr Ngu took the responsibility on his shoulders and carried her to school every single day, so that she could continue receiving the education she needed. Despite their journey together was paved with rough paths and a life-changing disease that threatened to derail a young Nyok Ping’s future, Mr Ngu’s incredible actions of love paid off, as Nyok Ping obtained her master’s degree from Universiti Malaysia Sarawak (UNIMAS) in 2016. Today, she dedicates her life to helping fellow disabled members of her community.
Two social behaviours provided inspiration for this film. On a macro level, Malaysians were still ravaged by the effects of the pandemic during the Chinese New Year 2021 celebrations. The ongoing political turmoil, economic downturn and prolonged lockdowns caused by the pandemic were causing unrest among Malaysians. Everyone was afraid of taking the first step in helping one another overcome adversity in fear of suffering further losses. With that, we created this film to inspire Malaysians to continue lifting each other up in order to progress together. On a more micro level, the unconditional love of a parent also served as an inspiration behind this piece of work. A parent would always do whatever it takes to provide the best for their child, and the protagonist of our film personified that behaviour in the most incredible and selfless way.