LOVE CARRIES ON

TitleLOVE CARRIES ON
BrandRHB GROUP
Product / ServiceRHB BANK
CategoryG04. Social Behaviour
EntrantFCB MALAYSIA Kuala Lumpur, MALAYSIA
Idea Creation FCB MALAYSIA Kuala Lumpur, MALAYSIA
Production D MOVING PICTURES Petaling Jaya, MALAYSIA
Post Production ASIA PACIFIC VIDEOLAB Petaling Jaya, MALAYSIA
Post Production 2 GRAND THEFT RECORDS Petaling Jaya, MALAYSIA

Credits

Name Company Position
Shaun Tay FCB Malaysia Chief Executive Officer
Shi Ping Ong FCB Malaysia Chief Creative Officer
Ie Tjer Wang FCB Malaysia Head of Creative
Jonathan Chan FCB Malaysia Associate Creative Director
James Voon FCB Malaysia Associate Creative Director
Megan Ong FCB Malaysia Senior Copywriter
Felice Puah FCB Malaysia Chinese Copywriter

Write a short summary of what happens in the film

The film, which is based on a true story, centres around Mr Ngu’s lifetime of selfless dedication towards his daughter, who lost her mobility to Spinal Muscular Atrophy at a young age. When Nyok Ping faced difficulties travelling to school due to her disability, coupled with the poor road conditions, Mr Ngu took the responsibility on his shoulders and carried her to school every single day, so that she could continue receiving the education she needed. Despite their journey together was paved with rough paths and a life-changing disease that threatened to derail a young Nyok Ping’s future, Mr Ngu’s incredible actions of love paid off, as Nyok Ping obtained her master’s degree from Universiti Malaysia Sarawak (UNIMAS) in 2016. Today, she dedicates her life to helping fellow disabled members of her community.

Please tell us about the social behaviour that inspired the work

Two social behaviours provided inspiration for this film. On a macro level, Malaysians were still ravaged by the effects of the pandemic during the Chinese New Year 2021 celebrations. The ongoing political turmoil, economic downturn and prolonged lockdowns caused by the pandemic were causing unrest among Malaysians. Everyone was afraid of taking the first step in helping one another overcome adversity in fear of suffering further losses. With that, we created this film to inspire Malaysians to continue lifting each other up in order to progress together. On a more micro level, the unconditional love of a parent also served as an inspiration behind this piece of work. A parent would always do whatever it takes to provide the best for their child, and the protagonist of our film personified that behaviour in the most incredible and selfless way.

Links

Social Media URL   |   Video URL