LOVE CARRIES ON

TitleLOVE CARRIES ON
BrandRHB GROUP
Product / ServiceRHB BANK
CategoryB05. Consumer Services / Business to Business
EntrantFCB MALAYSIA Kuala Lumpur, MALAYSIA
Idea Creation FCB MALAYSIA Kuala Lumpur, MALAYSIA
Production D MOVING PICTURES Petaling Jaya, MALAYSIA
Post Production ASIA PACIFIC VIDEOLAB Petaling Jaya, MALAYSIA
Post Production 2 GRAND THEFT RECORDS Petaling Jaya, MALAYSIA

Credits

Name Company Position
Shaun Tay FCB Malaysia Chief Executive Officer
Shi Ping Ong FCB Malaysia Chief Creative Officer
Ie Tjer Wang FCB Malaysia Head of Creative
Jonathan Chan FCB Malaysia Associate Creative Director
James Voon FCB Malaysia Associate Creative Director
Megan Ong FCB Malaysia Senior Copywriter
Felice Puah FCB Malaysia Chinese Copywriter

Write a short summary of what happens in the film

The film, which is based on a true story, centres around Mr Ngu’s lifetime of selfless dedication towards his daughter, who lost her mobility to Spinal Muscular Atrophy at a young age. When Nyok Ping faced difficulties travelling to school due to her disability, coupled with the poor road conditions, Mr Ngu took the responsibility on his shoulders and carried her to school every single day, so that she could continue receiving the education she needed. Despite their journey together was paved with rough paths and a life-changing disease that threatened to derail a young Nyok Ping’s future, Mr Ngu’s incredible actions of love paid off, as Nyok Ping obtained her master’s degree from Universiti Malaysia Sarawak (UNIMAS) in 2016. Today, she dedicates her life to helping fellow disabled members of her community.

Cultural / Context information for the jury

This film was released in conjunction with the Chinese New Year, which is one of the major festive occasions in Malaysia. Chinese New Year 2021 was a memorable one for all the wrong reasons. Marred by the pandemic, the nation was ravaged by a health crisis, economic downturn and political turmoil. Compounded by the prolonged lockdowns, which meant celebrants could not make their way home to visit their families during the festive season, things were looking bleak for the country. As a bank that believes in 'everyone deserves a shot at progress', RHB placed the spotlight on this incredible true story to inspire Malaysians to continue lifting one another up even in the face of great adversity, bringing to life the bank's brand belief of 'Together We Progress'.

Links

Social Media URL   |   Video URL