| Title | NEXT INSURANCE - "BUSINESS INSURANCE DOESN'T HAVE TO SUCK" |
| Brand | NEXT INSURANCE |
| Product / Service | NEXT INSURANCE |
| Category | B05. Consumer Services / Business to Business |
| Entrant | BUCK Sydney, AUSTRALIA |
| Idea Creation | COLLINS San Francisco, USA |
| Idea Creation 2 | NEXT INSURANCE Palo Alto, USA |
| Media Placement | NEXT INSURANCE Palo Alto, USA |
| PR | NEXT INSURANCE Palo Alto, USA |
| Production | BUCK Sydney, AUSTRALIA |
| Production 2 | COLLINS San Francisco, USA |
| Name | Company | Position |
|---|---|---|
| Gareth O'Brien | BUCK | Executive Creative Director |
| Erica Ford | BUCK | Executive Producer |
Running a small business is hard enough without having to deal with over-complicated, time-consuming, and expensive insurance. That’s where NEXT comes in. And it was our job to tell their story. An animator’s dream job from start to finish — the characters, art direction, and storytelling were playful, and the good vibes on this direct to client job were 100% mutual.
Starting a small business can prompt a mix of emotions from trepidation to excitement. We wanted to incorporate storytelling concepts and moments that touched on these emotions, all through an optimistic lens.