| Title | BE SIMPLE FOR LOVE |
| Brand | HONDA TAIWAN |
| Product / Service | HONDA FIT |
| Category | B01. Consumer Goods |
| Entrant | DENTSU ONE Taipei City, TAIWAN |
| Idea Creation | DENTSU ONE Taipei City, TAIWAN |
| Production | ZEN PRODUCTION COMPANY Taipei, TAIWAN |
| Name | Company | Position |
|---|---|---|
| Judy Tao | Dentsu One Taipei | MD & CCO |
| Judy Tao | Dentsu One Taipei | Art Dctor |
| Hayley Wen | Dentsu One Taipei | Executive Creative Director |
| Hayley Wen | Dentsu One Taipei | Copywriter |
| Tony Lin | Dentsu One Taipei | Senior Creative Director |
| Tony Lin | Dentsu One Taipei | Copywriter |
| Bow Hsu | Dentsu One Taipei | Associate Creative Director |
| Bow Hsu | Dentsu One Taipei | Copywriter |
| Chia Hsu | Dentsu One Taipei | Art Director |
| Bora Lin | Dentsu One Taipei | Associate Business Director |
| Momo Wu | Dentsu One Taipei | Account Supervisor |
| Charles Tsai | Dentsu One Taipei | Account Supervisor |
| Ace Lin | Dentsu One Taipei | Producer |
| Yi-Cheng Zhang | ZEN Production | Head of Production |
| AJ Chen | ZEN Production | Executive Producer |
| Yang-Chung Fan | ZEN Production | Director |
| E-Dan Xiao | ZEN Production | Producer |
Do you also have something in your heart that is hard to let go? In Taiwan, most car advertisements use product features such as horsepower, torque, and safety equipment as the main axis of communication. In a large number of car advertisements with similar homogeneity We decided to do the opposite Convey the brand proposition of Honda FIT advocating "Less, but better" simple life
Taiwan is a warm but shy country In Taiwan, there are many people who tend to hide their emotions in their hearts, even to those closest to them. Through this video, we not only hope to convey the brand proposition of Honda Fit "Less, but better" We also hope that more people can share their feelings with each other by giving up unnecessary objects for those around them.