WHATSAPP VIEW ONCE

TitleWHATSAPP VIEW ONCE
BrandWHATSAPP
Product / ServiceWHATSAPP
CategoryA04. Media / Entertainment
EntrantBBDO INDIA Mumbai, INDIA
Idea Creation BBDO INDIA Mumbai, INDIA
Media Placement MINDSHARE INDIA Mumbai, INDIA
Production NATIVE FILMS Mumbai, INDIA

Credits

Name Company Position
Josy Paul BBDO India Pvt. Ltd creative
Hemant Shringy BBDO India Pvt. Ltd Creative
Karan Nair BBDO India Pvt. Ltd Creative
Harshil Shah BBDO India Pvt. Ltd Creative
Thirukkumaran S BBDO India Pvt. Ltd Creative
Balakrishna Gajelli BBDO India Pvt. Ltd Creative
Omkar Raccha BBDO India Pvt Ltd creative
Jayeep Sarkar Native Films Direction
Kaushal Shah Native Films Photography
Prithvi Raj Luthra Native Films Producer
Prateek Kuhad Music Artist Music creation

Write a short summary of what happens in the film

‘MOVING ON’ -The film follows the journey of Ajju, who grapples with fleeting moments of strength, independence, and vulnerability across the different stages of dealing with a heartbreak. It nuances those micro-emotions that entail a heartbreak, like the fleeting urge to pick up the phone and hear that familiar voice, then not doing it. The film celebrates the authenticity, spontaneity and freedom that comes from not having to think twice. You see how the View Once feature helps them stay connected and find the confidence to move on. It brings alive this intimate story through affectionate instances of how WhatsApp remains a private space for users to share their most personal moments while helping them open up with each other, as they like. The film ends in the solace Ajju and Mira in the moments exchanged and in the new normal they have forged for themselves.

Cultural / Context information for the jury

Youth form the dominant demography of this country. They are redefining well established social codes, rituals and meaning of relationship and break ups. From live-in relationships to breakup-party are some of the new themes for Bollywood films, and they are using tech to their advantage to make this change and live this new codes. Research both primary and secondary indicated that relationships of the youth had come under a severe strain during the last two years. They were redefining the fabric of relationships and creating new codes.