| Title | A-LEAGUES - HERE COME THE FUTURE |
| Brand | A-LEAGUES |
| Product / Service | A-LEAGUES |
| Category | E01. Branded Content & Entertainment Film |
| Entrant | R/GA Sydney, AUSTRALIA |
| Idea Creation | R/GA Sydney, AUSTRALIA |
| Media Placement | OMD Sydney, AUSTRALIA |
| Production | R/GA Sydney, AUSTRALIA |
| Production 2 | BRING Sydney, AUSTRALIA |
| Production 3 | ENTROPICO Sydney, AUSTRALIA |
| Post Production | R/GA Sydney, AUSTRALIA |
| Post Production 2 | BRING Sydney, AUSTRALIA |
| Post Production 3 | ENTROPICO Sydney, AUSTRALIA |
| Additional Company | A LEAGUES Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Danny Townsend | A-Leagues | Managing Director, CEO |
| Ant Hearne | A-Leagues | Chief Commercial Officer |
| Rob Nolan | A-Leagues | Director, Marketing & Data |
| Damaris Treasure | A-Leagues | Director Of Strategic Communications |
| David Davutovic | A-Leagues | Football Consultant |
| Angela Colless | A-Leagues | Head of Fan Engagement |
| Nathan Sammut | A-Leagues | Senior Marketing Manager |
| Seamus Higgins | R/GA | Chief Creative Officer |
| Victoria Curro | R/GA | Managing Director |
| Ben Miles | R/GA | Exec Creative Director, Brand, Design & Consulting |
| Claire Waring | R/GA | Executive Creative Director |
| Jon Holloway | R/GA | Executive Strategy Director |
| Ben Newman | R/GA | Associate Creative Director |
| Justin Phang | R/GA | Creative Director |
| Henry Cook | R/GA | Design Director |
| Jane Duru | R/GA | Verbal Design Director |
| Louis Johanson | R/GA | Senior Designer |
| George Robertson | R/GA | Group Director, Client Services |
| Lauren Butterfield | R/GA | Group Account Director |
| Kyle Belcher | R/GA | Head of Content |
| Chris Smyth | R/GA | Executive Director |
| Josh Agnew | R/GA | Account Director |
| Callum James | R/GA | Senior Social Strategist |
| Scott McKinnonn | R/GA | Senior Strategist |
| Matt Vandenberg | R/GA | Social Media Manager |
| Adam Ireland | BRING | General Manager |
| James Griffiths | BRING | Executive Creative Director |
| Chris Russell | BRING | Brand Partnership Director |
| Gabriel Gasparinatos | Entropico | Director |
| Erin Moy | Entropico | Executive Producer |
| Jemma Cole | Entropico | Producer |
“Real Nice” is a one-of-a-kind music collaboration between three of Australia’s hottest young artists - TKay Maidza, Young Franco, and Nerve; each with a connection to football. Born out of our creative platform “Here Come the Future”, the music video tells the story of two of the A-League’s most exciting emerging players: Jada Whyman: talented First Nations Goalkeeper whose dream is to inspire indigenous youth. Marco Tilio: a dynamic striker, in spite of being one of the shortest players in the league, has become one of its best. A platform for football focused creative collaboration, the film features some of Australia’s best up-and-coming artists, illustrators and animators. Cameos tap into fan and football culture with a guest appearance from the much-loved commentator Simon Hill. It’s a piece of entertainment intended to connect the next generation to the A-Leagues, inspiring them to play their own way - on and off the
The A-Leagues are the highest level of professional association football in Australia, having been established in 2004. Despite possessing a passionate fandom, A-Leagues attendances have declined year-on-year since 2014 and viewership each year since 2018. As a professional league it generates the least dollars per fan of all Australia’s major codes, lagging behind larger, ‘traditionally Australian’ sports like the AFL, NRL and Cricket. ‘Real Nice’ is part of a wider movement to reinvigorate and reinvent the A-Leagues as a brand reflective of Australia’s next generation. By leveraging football’s unique connection with youth culture - in music, fashion, gaming, and beyond - the A-Leagues is seizing a headstart on attracting Australia’s young taste-makers and trend-setters; future watchers, buyers and participants that will power the game for years to come.