Title | PLAY ON |
Brand | KENO |
Product / Service | KENO GAMING |
Category | F01. Use of Film |
Entrant | HOWATSON + COMPANY Sydney, AUSTRALIA |
Idea Creation | HOWATSON + COMPANY Sydney, AUSTRALIA |
Media Placement | HOWATSON + COMPANY Sydney, AUSTRALIA |
Production | HOWATSON + COMPANY Sydney, AUSTRALIA |
Production 2 | FINCH Sydney, AUSTRALIA |
Production 3 | HECKLER Sydney, AUSTRALIA |
Production 4 | ATTICUS Paddington, AUSTRALIA |
Post Production | HOWATSON + COMPANY Sydney, AUSTRALIA |
Post Production 2 | FINCH Sydney, AUSTRALIA |
Post Production 3 | HECKLER Sydney, AUSTRALIA |
Post Production 4 | ATTICUS Paddington, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gavin Chimes | Howatson+Company | Executive Creative Director |
Leslie Sharpe | Howatson+Company | Creative Director |
Ant White | Howatson+Company | Chief Creative Officer |
Sherwin Akbarzadeh | FINCH | DOP |
Holly Alexander | Howatson+Company | Head of Production |
Will Alexander | Heckler | Executive Producer |
Amelia Bromley | Atticus | Executive Producer |
Sandy Burcul | FINCH | Wardrobe |
Felicity Byrne | Byrne Casting | Casting Supporting Roles |
Cherith Crozier | FINCH | Art Director |
Corey Esse | FINCH | Executive Producer |
Greg Farrell Jnr | Federal Hotel Group | Group Marketing Manager |
Sam Hibbard | FINCH | Director |
Andrew Holmes | Heckler | Senior Editor |
Amy Jarman | Heckler | Senior VFX Producer |
Mel Mackintosh | Mackintosh Casting | Casting Lead Role |
Dave Robertson | Heckler Sound | Sound Design |
Emma Schofield | FINCH | 1st AD |
Jane Smith | FINCH | Producer |
Justin Voss | Federal Hotel Group | Customer & Marketing Manager |
Francesca Walker | FINCH | Production Manager |
Billy Wychgel | Atticus | Grade |
Chris Howatson | Howatson+Company | Chief Executive Officer |
Sun Lee | Howatson+Company | Group Business Director |
Jamie Scott | Atticus | Online |
Keno’s Play On is a 3-minute film based around the 3 minutes it takes between every Keno game, which ran in 3-minute ad breaks on peak TV – like the football grand final and 6pm news. From lovestruck patrons to singing meat raffles to an albino carpet python, the film captures the glorious splendour of the culture and players surrounding the Keno game. In doing so, we reinstated Keno’s former icon status and made it unignorable once again.
In Tasmania, everyone knows what Keno is. It’s like bingo with a different name. As much a part of pub culture as rump steak and cold beer. Yet the game’s familiarity has been making it easy to look past. To re-instate Keno’s icon status, we didn’t need to educate people about it, we needed to celebrate its community, culture and players. And so ‘Play on’ was born. A film that puts Keno’s glorious punters right where they deserve: smack bang in the limelight.
For decades, a new game of Keno has been played every 3 minutes in Tasmania. Our film turned this passage of time into a real-time, 3-minute celebration. We then broadcasted it on peak TV by buying 6x30s ad breaks in a row.