| Title | PLAY ON |
| Brand | KENO |
| Product / Service | KENO GAMING |
| Category | A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | HOWATSON + COMPANY Sydney, AUSTRALIA |
| Idea Creation | HOWATSON + COMPANY Sydney, AUSTRALIA |
| Media Placement | HOWATSON + COMPANY Sydney, AUSTRALIA |
| Production | HOWATSON + COMPANY Sydney, AUSTRALIA |
| Production 2 | FINCH Sydney, AUSTRALIA |
| Production 3 | HECKLER Sydney, AUSTRALIA |
| Production 4 | ATTICUS Paddington, AUSTRALIA |
| Post Production | HOWATSON + COMPANY Sydney, AUSTRALIA |
| Post Production 2 | FINCH Sydney, AUSTRALIA |
| Post Production 3 | HECKLER Sydney, AUSTRALIA |
| Post Production 4 | ATTICUS Paddington, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Gavin Chimes | Howatson+Company | Executive Creative Director |
| Leslie Sharpe | Howatson+Company | Creative Director |
| Ant White | Howatson+Company | Chief Creative Officer |
| Holly Alexander | Howatson+Company | Head of Production |
| Sun Lee | Howatson+Company | Group Business Director |
| Sam Hibbard | FINCH | Director |
| Corey Esse | FINCH | Executive Producer |
| Jane Smith | FINCH | Producer |
| Francesca Walker | FINCH | Production Manager |
| Sherwin Akbarzadeh | FINCH | DOP |
| Cherith Crozier | FINCH | Art Director |
| Sandy Burcul | FINCH | Wardrobe |
| Emma Schofield | FINCH | 1st AD |
| Mel Mackintosh | Mackintosh Casting | Casting Lead Role |
| Felicity Byrne | Byrne Casting | Casting Supporting Roles |
| Andrew Holmes | Heckler | Senior Editor |
| Will Alexander | Heckler | Executive Producer |
| Amy Jarman | Heckler | Senior VFX Producer |
| Dave Robertson | Heckler Sound | Sound Design |
| Billy Wychgel | Atticus | Grade |
| Jamie Scott | Atticus | Online |
| Amelia Bromley | Atticus | Executive Producer |
| Greg Farrell Jnr | Federal Hotel Group | Group Marketing Manager |
| Justin Voss | Federal Hotel Group | Customer & Marketing Manager |
| Chris Howatson | Howatson+Company | Chief Executive Officer |
Keno’s Play On is a 3-minute film based around the 3 minutes it takes between every Keno game, which ran in 3-minute ad breaks on peak TV – like the football grand final and 6pm news. From lovestruck patrons to singing meat raffles to an albino carpet python, the film captures the glorious splendour of the culture and players surrounding the Keno game. In doing so, we reinstated Keno’s former icon status and made it unignorable once again.
In Tasmania, everyone knows what Keno is. It’s like bingo with a different name. As much a part of pub culture as rump steak and cold beer. Yet the game’s familiarity has been making it easy to look past. To re-instate Keno’s icon status, we didn’t need to educate people about it, we needed to celebrate its community, culture and players. And so ‘Play on’ was born. A film that puts Keno’s glorious punters right where they deserve: smack bang in the limelight.