Write a short summary of what happens in the film

Belong is Australia’s first carbon neutral mobile and internet provider. As the name suggests, it’s a brand that’s all about inclusivity and togetherness. ‘It Feels Good to Belong’ is a joyful celebration of that. A platform that goes beyond the rational, into the world of emotion, whimsy and internet-fuelled wonder. To launch, we created a film based on the phenomenon of pareidolia – the very human ability to see faces in objects. Proving that connection is everywhere, if you just look hard enough. And showing that no matter your size, shape, colour or creed, it always feels good to belong.

Please tell us about how the work challenged / was different from the brands competitors

Belong is Australia’s first carbon neutral mobile and internet provider. They are currently the 5th biggest telco in Australia. We knew we couldn’t outspend our competitors in terms of media reach, so we needed to be disruptively distinctive when it came to creative execution. Hence, instead of listing RTBs like the bigger telcos, we connected with audiences through whimsy and emotion.