Title | V ENERGY - CAN YOU FEEL IT |
Brand | FRUCOR SUNTORY |
Product / Service | V ENERGY DRINK |
Category | A01. Consumer Goods |
Entrant | CLEMENGER BBDO Sydney, AUSTRALIA |
Idea Creation | CLEMENGER BBDO Sydney, AUSTRALIA |
Production | PSYOP Los Angeles, USA |
Production 2 | SEDONA Sydney, AUSTRALIA |
Production 3 | MILFORD FILM & ANIMATION Stockholm, SWEDEN |
Additional Company | FRUCOR BRANDS INTERNATIONAL Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Todd Mueller | Psyop | Director |
Kylie Matulick | Psyop | Director |
Darren Wright | Clemenger BBDO Sydney | Executive Creative Director |
Brendan Willenberg | Clemenger BBDO Sydney | Executive Creative Director |
Nathan Moraza | Clemenger BBDO Sydney | Copywriter |
Miguel Gadea | Clemenger BBDO Sydney | Art Director |
Jo Howlett | Clemenger BBDO Sydney | Senior Producer |
Andrew Gilson | Psyop | Senior Producer |
Kim Wildenburg | Sedona | Executive Producer |
In 2021 V energy needed to take the little green can out of the hands of the niche and into the mouths of the masses. To do that we looked back to when V was most loved when it used animated bugs 20 years ago. But instead of using energy drink clichès, we concentrated on showing the positive energy that flows when someone in your friendship circle is radiating with good vibes. Armed with one of the catchiest songs in history and nothing more than a can of V Engery, our singing bugs got caught up in a sing-a-long and that's how "Can You Feel It" was born.