| Title | IWATE AFTER 10 YEARS |
| Brand | THE IWATE NIPPO CO., LTD. |
| Product / Service | IWATE NIPPO |
| Category | G07. Corporate Purpose & Social Responsibility |
| Entrant | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
| Media Placement | HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN |
| Production | HAKUHODO PRODUCTS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| TOMOHIKO KAWANISHI | HAKUHODO Inc. | Creative Director/Copy Writer |
| MISUGI YOKOO | Freelance | Art Director |
| KAIHEI URAGAMI | HAKUHODO DY MEDIA PARTNERS INC. | MEDIA PRODUCER |
| MINORU NOMURA | Freelance | Director |
| ARATA DODO | HAKUHODO Product's Inc. | Cinematographer |
| SHINJI ASANO | HAKUHODO Product's Inc. | Producer |
| UKYO SUZUKI | HAKUHODO Product's Inc. | Production Manager |
| MIZUKI OONO | HAKUHODO Product's Inc. | Production Manager |
| YOSHIAKI KOYANO | HAKUHODO Product's Inc. | Production Manager |
| RYO KANEKO | Freelance | Editor |
| TAKANOBU SEKIYA | HAKUHODO Product's Inc. | Sound Designer |
| TAKASHI YAMAGUCHI | Freelance | Music Composer |
| NOBUTOSHI ICHIMIYA | eightbeat | Music Producer |
It had been 10 years since the Great Earthquake struck Japan in 2011. The disaster area has been gradually recovering, although not yet completed. It was necessary to record the recovering cityscape of the disaster area. The cityscape before, immediately after, and 10 years after the earthquake respectively. It was important from the viewpoint of preserving the damage caused by the earthquake, researching the disaster, and preserving the culture. So, we planned to save it as music by putting together the cityscapes before, immediately after, and 10 years after the earthquake at the fixed point. Then, we put musical notes along the cityscape.
It has been 10 years since the great earthquake that caused a lot of damage. Iwate Nippo, a local newspaper in Iwate, has a motivation to records everything in Iwate and pass it to the future. Therefore, they are driven to record the ever-changing cityscape after the earthquake in the course of the reconstruction.