Write a short summary of what happens in the film

The hero film serves as a stage of all stories and characters. We took the universal words of criticism “How Dare You” and turned them into words of celebration. Inspired by real people and situations, our anthem film featured stories in which youth boldly disrupt conventions - from gender norms, to beauty standards, societal expectations, definitions of success, and beyond. ​​ These stories were then unpacked individually through supporting expressions, both through short film and images, in social content, designed to celebrate the millions of realme fans. We featured the mix of key talents in the film that represent the global and China main youth types.

Please tell us about the cultural insight that inspired the work

After the research with the client’s local market, despite the general scenarios like human, gender equality, and self acceptance, there are some unique points per market, so we hope to use the fact to further develop our script. Some interesting stories like, Youth lives in India hold big dreams to be a ballet dancer; Russian cares more on body positivity, Indonesian cares more on esports success, stand up comedy, youth in China now quite bold to wear ancient Chinese outfit, etc. After considering all the insights, we selected some key stories and made the film for China and global separately.