| Title | LOVE AT FIRST SIGHT |
| Brand | AC JAPAN |
| Product / Service | PUBLIC SERVICES |
| Category | A06. Not-for-profit / Charity / Government |
| Entrant | ADK CREATIVE ONE Tokyo, JAPAN |
| Idea Creation | ADK CREATIVE ONE Tokyo, JAPAN |
| Production | ADK CREATIVE ONE Tokyo, JAPAN |
| Post Production | ADK CREATIVE ONE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Toru Fujii | ADK Creative One Inc. | Executive Creative Director |
| Akihiro Hoshi | ADK Creative One Inc. | Creative Director |
| Ichiyu Yasumoto | ADK Creative One Inc. | Planner |
| Tubasa Yosikawa | ADK Creative One Inc. | Copywriter |
| Akihito Omi | ADK Creative One Inc. | Copywriter |
| Kohei Ochiai | ADK Creative One Inc. | Art Director |
| Shigeto Iwafuji | ADK Creative One Inc. | Creative Producer |
| Satoru Ikeda | ADK Creative One Inc. | Producer |
| Yuki Wada | ADK Creative One Inc. | Producer |
| Nanae Takimoto | ADK Creative One Inc. | Associate Producer |
| Daisuke Shibata | THE DIRECTORS GUILD | Director |
| Shirakawa Ryuji | NA | Assistant Director |
| Shingo Ikeura | NA | Cameraman |
| Hiroyuki Ota | NA | Lighting |
| Takeshi Suehiro | Suehirogari | Production Designer |
| Yoshie Masui | NA | Stylist |
| Miwako Toyama | THYMON Inc. | Hair Make |
| Jun Abe | Kosei Co., Ltd. | Casting |
| Yumiko Kotani | Japan Petmodel Association | Pet Coordinator |
| Ari Shimogawara | UNITED WORKS inc. | Location Coordinator |
| Ichiri Shinbata | UNITED WORKS inc. | Location Coordinator |
| Tepei Kanda | ARTE | offline editor |
| Sakiyo Yamaguchi | digital garden | online editor |
| Tetuya Ota | digital egg inc. | colorist |
| Masaru Hasebe | NA | MIX |
| Hiroshi Kawagoe | FROG inc. | Music Producer |
| Kenichi Endo | NA | narrator |
| Takashi Yamanaka | NA | cast |
| Kumiko Ito | NA | cast |
| Shinichiro Watanabe | NA | cast |
A couple visiting a pet shop immediately fall in love with a puppy they see. Because the puppy is so cute, they almost decide to buy it on the spot. But at that moment, everything goes dark, and the puppy sends a message that a decision to buy a pet should not be based on just love at first sight. It is a desperate message from the dog, that those who buy pets should consider whether they can really take the responsibility, and that the pet-shop should seriously consider whether it is okay to sell to these people.
In Japan, many pet-shops keep multiple numbers of animals in small cages making the sales of live animals at stores a social issue. With the pandemic, there is higher demand for pets, but on the other hand, more people are abandoning their responsibilities toward pets. This was a message to people who buy and the shops who sell, not to decide conspicuously just because the animal is cute, and to recognize the preciousness of life.