Title | LOVE AT FIRST SIGHT |
Brand | AC JAPAN |
Product / Service | PUBLIC SERVICES |
Category | A06. Not-for-profit / Charity / Government |
Entrant | ADK CREATIVE ONE Tokyo, JAPAN |
Idea Creation | ADK CREATIVE ONE Tokyo, JAPAN |
Production | ADK CREATIVE ONE Tokyo, JAPAN |
Post Production | ADK CREATIVE ONE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Toru Fujii | ADK Creative One Inc. | Executive Creative Director |
Akihiro Hoshi | ADK Creative One Inc. | Creative Director |
Ichiyu Yasumoto | ADK Creative One Inc. | Planner |
Tubasa Yosikawa | ADK Creative One Inc. | Copywriter |
Akihito Omi | ADK Creative One Inc. | Copywriter |
Kohei Ochiai | ADK Creative One Inc. | Art Director |
Shigeto Iwafuji | ADK Creative One Inc. | Creative Producer |
Satoru Ikeda | ADK Creative One Inc. | Producer |
Yuki Wada | ADK Creative One Inc. | Producer |
Nanae Takimoto | ADK Creative One Inc. | Associate Producer |
Daisuke Shibata | THE DIRECTORS GUILD | Director |
Shirakawa Ryuji | NA | Assistant Director |
Shingo Ikeura | NA | Cameraman |
Hiroyuki Ota | NA | Lighting |
Takeshi Suehiro | Suehirogari | Production Designer |
Yoshie Masui | NA | Stylist |
Miwako Toyama | THYMON Inc. | Hair Make |
Jun Abe | Kosei Co., Ltd. | Casting |
Yumiko Kotani | Japan Petmodel Association | Pet Coordinator |
Ari Shimogawara | UNITED WORKS inc. | Location Coordinator |
Ichiri Shinbata | UNITED WORKS inc. | Location Coordinator |
Tepei Kanda | ARTE | offline editor |
Sakiyo Yamaguchi | digital garden | online editor |
Tetuya Ota | digital egg inc. | colorist |
Masaru Hasebe | NA | MIX |
Hiroshi Kawagoe | FROG inc. | Music Producer |
Kenichi Endo | NA | narrator |
Takashi Yamanaka | NA | cast |
Kumiko Ito | NA | cast |
Shinichiro Watanabe | NA | cast |
A couple visiting a pet shop immediately fall in love with a puppy they see. Because the puppy is so cute, they almost decide to buy it on the spot. But at that moment, everything goes dark, and the puppy sends a message that a decision to buy a pet should not be based on just love at first sight. It is a desperate message from the dog, that those who buy pets should consider whether they can really take the responsibility, and that the pet-shop should seriously consider whether it is okay to sell to these people.
In Japan, many pet-shops keep multiple numbers of animals in small cages making the sales of live animals at stores a social issue. With the pandemic, there is higher demand for pets, but on the other hand, more people are abandoning their responsibilities toward pets. This was a message to people who buy and the shops who sell, not to decide conspicuously just because the animal is cute, and to recognize the preciousness of life.