Write a short summary of what happens in the film

This film is about Seosan, a city located in Korea’s western coastal regions of South Jeolla Province. The film begins with a man starting up the motor of ‘Geyong-ungi(Korean Cultivator)’ along with fast-paced music. As the leader heads to the shore, local neighborhoods follow with other ‘Geyong-ungi’, and the scene reminds people of the movie ‘Mad Max’. At the end of the video, the majestic view of Seosan’s vast mudflats is presented, one of the five biggest mud flats in the world and a source of bio-creatures. The film collaborated with the untold stories of Seosan with the Korean traditional folk song "Ong Heya." "Ong Heya" has a fast tempo and light rhythm and it’s basically a work song that is sung by farmers while they thrashed their harvested barley. People can enjoy the majestic view of Seosan's mudflats and have an exciting experience of unique local spots with music.

Please tell us about the cultural insight that inspired the work

Most tourists who visit Korea normally tend to travel only to Seoul which is the capital of Korea, so we had to consider how to promote non-popular cities in Korea and find charming points of each city. Our best case was Seosan. Seosan is a city located in Korea’s western coastal regions of South Jeolla Province. It has vast mudflats but above all, it was an area with a tradition of digging clams by riding a Korean traditional cultivator called "Geyong-ungi" to the tidal flat. We combined this culture with the movie Mad Max to create a new video of the view of the countryside nature and the people living there. For natives, it's just daily life, but we got the insight that it could be a breathtaking scene for global tourists around the world.