Title | FEEL THE RHYTHM OF KOREA CAMPAIGN |
Brand | KOREA TOURISM ORGANIZATION |
Product / Service | KOREA TOURISM |
Category | B06. Not-for-profit / Charity / Government |
Entrant | HS AD Seoul, SOUTH KOREA |
Idea Creation | HS AD Seoul, SOUTH KOREA |
Production | HS AD Seoul, SOUTH KOREA |
Production 2 | STUDIO MECCA Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jihoon Choi | HS Ad | Creative Directing |
Daehun Park | HS Ad | Art Directing |
Seungeun Lee | HS Ad | Campaign planning and management |
Sehee Jee | HS Ad | Campaign planning and management |
Jeongmin Seo | Studio Mecca | Producing |
Hyeonhaeng Lee | GUT | Film Directing |
Yongjun Jeong | APC | Film Directing |
This film is about Seosan, a city located in Korea’s western coastal regions of South Jeolla Province. The film begins with a man starting up the motor of ‘Geyong-ungi(Korean Cultivator)’ along with fast-paced music. As the leader heads to the shore, local neighborhoods follow with other ‘Geyong-ungi’, and the scene reminds people of the movie ‘Mad Max’. At the end of the video, the majestic view of Seosan’s vast mudflats is presented, one of the five biggest mud flats in the world and a source of bio-creatures. The film collaborated with the untold stories of Seosan with the Korean traditional folk song "Ong Heya." "Ong Heya" has a fast tempo and light rhythm and it’s basically a work song that is sung by farmers while they thrashed their harvested barley. People can enjoy the majestic view of Seosan's mudflats and have an exciting experience of unique local spots with music.
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