Write a short summary of what happens in the film

Our film introduces five different, but easily relatable everyday situations. Mother worrying about her son who has moved away to study. A couple having trouble apologizing to each other after a fight. Daughter carrying about her father working late. Teenagers too naive to express their feelings for one another. Old time friends that haven’t met in a while running into each other. There is one thing in common in these situations. We use the expression ‘Bab’(meal). The mother shows she worry about her son by wondering if he had 'bab'. Teenagers show their feelings for each other by asking of having 'bab' together. Bab represents the care and affection we have for each other. Shooting stars flying over the city are actually babs, which shows that you can send your emotions to each other by sending bab on the new Baemin Gift

Cultural / Context information for the jury

The word 'bab' literally can translate into rice or meal. However in Korean culture the word bab has a much deeper connotation and is used in many different ways. For example, we would express our care and love towards another by asking if they had eaten 'bab'. We would express our apology by saying 'I will buy bab'. Like these examples we use the word bab to express many different emotions for each other. In the Korean market, sending gifts online was on the rise but majority of these gifts were mindless ordinary gifts such as coffee or desert coupons. So as Baemin, an online food ordering platform, launches the new Baemin Gift service, we wanted to show that our gifts have a complete different meaning. The meal gifts sent through the Baemin Gift carries the same connotation as the word bab has. Baemin Gift carries care and affection.