Write a short summary of what happens in the film

A guy who just got dumped and had no sleep the night before, receives a text in the early morning, asking him to input some of his personal info to claim some money earned from investment. In fact, it’s a text from cyber scammer in disguise as a fund manager. He starts entering his info according to instructions, when luckily, whatever little conscious he has comes back just in time… questioning him about the text. He stops to think and with the help of his little conscious, eventually realises that it’s a cyber scam, successfully avoiding being a victim.

Please tell us how the brand purpose inspired the work

Every year, more and more friendly and trusting Thais fall for cyber crimes. Scammers reach them through disguise via many channels. While so many banks try to educate the public with texts and infographics, but nothing is working, since Thai people don’t like to read (and it’s just boring). Kasikornbank wants an effective way to help the public from becoming victims. Many Thais are not highly educated. But almost everyone has a smartphone. A lot of them only use smartphones to go on social media or to watch online videos. They tend to believe everything they see there. Making them easy targets for scammers. Thais are also very spiritual, believing in the “conscious” - intuition that helps them make right decisions. What they don’t realise is “conscious” is the most effective way against scammers. We tell this in an entertainment way, to make them understand this right away.