Write a short summary of what happens in the film

A guy who just got dumped and had no sleep the night before, receives a text in the early morning, asking him to input some of his personal info to claim some money earned from investment. In fact, it’s a text from cyber scammer in disguise as a fund manager. He starts entering his info according to instructions, when luckily, whatever little conscious he has comes back just in time… questioning him about the text. He stops to think and with the help of his little conscious, eventually realises that it’s a cyber scam, successfully avoiding being a victim.

Please tell us about the brand in relation to the locality or market where the product / service is distributed

Kasikornbank is one of the oldest and biggest banks in Thailand. As a market leader, the Bank wants to help the public from falling victims to cyber crimes. Every year, more and more friendly and trusting Thais fall for cyber crimes. Scammers reach them through disguise via many channels. Other banks try to educate the public with texts and infographics, but nothing is working, since Thai people don’t like to read (and it’s just boring).