TWENTY TWO YEARS 6OAL

Short List
TitleTWENTY TWO YEARS 6OAL
BrandTHAIBEV MARKETING CO., LTD.
Product / ServiceKULOV VODKA
CategoryG05. Cultural Insight
EntrantGREYNJ UNITED Bangkok, THAILAND
Idea Creation GREYNJ UNITED Bangkok, THAILAND
Production GREYNJ UNITED Bangkok, THAILAND
Production 2 HELLO FILMMAKER Bangkok, THAILAND

Credits

Name Company Position
Thor Santisiri GREYnJ UNITED Agency
Kanaporn Hutcheson GREYnJ UNITED Agency
Jureeporn Thaidumrong GREYnJ UNITED Agency
Asawin Phanichwatana GREYnJ UNITED Agency
Thipayachand Hasdin GREYnJ UNITED Agency
Asawin Phanichwatana GREYnJ UNITED Agency
Jesse Wong GREYnJ UNITED Agency
Sasithorn Thapayom GREYnJ UNITED Agency
Jenjira Nasumateeree GREYnJ UNITED Agency
Jesse Wong GREYnJ UNITED Agency
Pranparwee Hemrak GREYnJ UNITED Agency
Sarunporn Lertnimitkit GREYnJ UNITED Agency
Ornwara Sangsuk GREYnJ UNITED Agency
Kanokkorn Seehapan GREYnJ UNITED Agency
Vorawan Kaewket GREYnJ UNITED Agency
Nutcha Sripramong GREYnJ UNITED Agency
Jongkoch Dusittanakarin GREYnJ UNITED Agency
Saengwit Kewaleewongsatorn GREYnJ UNITED Agency
Kanoksak Kanchanachutha GREYnJ UNITED Agency
Thanakrit Rojanapisit GREYnJ UNITED Agency
Juthamas Tantated GREYnJ UNITED Agency
Atta Hemwadee Hello Filmmaker Production
Pasit Tandaechanurat Hello Filmmaker Production
Kritsada Nakagate Hello Filmmaker Production
Tanayut Muhamad Hello Filmmaker Production
Chotirat Wareerattanarot Hello Filmmaker Production
Sirada Rattanasetthavorn Hello Filmmaker Production
Chutimon Wongkiatkong Hello Filmmaker Production
Teerasit Klangaysorn Hello Filmmaker Production
Nuttapol Yookrua Hello Filmmaker Production
Mutchima Wachirakomain Hello Filmmaker Production
Wallipa Kuntakeaw Hello Filmmaker Production
Tanapoom Yampuk Hello Filmmaker Production
Artit Vongmetta Hello Filmmaker Production
Chlitda Kaeomano Hello Filmmaker Production

Write a short summary of what happens in the film

This is a story about a group of young Thais, all about to graduate from university. They’re trapped in a space, like they’re being punished for not having clear life goals. As they all try to figure out their goals, so they can escape this space, some wish to get married, have a successful career in film, become an influencer with millions of followers… The main girl is also struggling to have a clear goal. But then realises the more she distills her thoughts, the clearer it becomes. After 6 times distill, she finally figures out what she needs and wants, just before she turns twenty two years old. Distill 6 times for better clarity.

Please tell us about the cultural insight that inspired the work

As a traditional society, most Thais live with their parents at home all their lives, no matter their age. Thai families are tight knit units and most parents want their children to finish university. In turn, children get a lot of pressure from parents and relatives on their life goals (how to succeed in society), especially when they’re closer to graduating (at age 22, a significant turning point for young Thais). They’re pressured by parents, families, leading to a lot of frustrated discussions online. This pressure is even more obvious during Covid times, as people are stuck at home, can’t travel or study abroad. Kulov encourages them to distill their thoughts, have better clarity and embrace what they truly want in life, regardless of social or peer pressure. The more you distill your thoughts (6 times), the more clarity you have.