WARM HANDS

Short List
TitleWARM HANDS
BrandCHUGAI PHARMACEUTICAL CO. LTD
Product / ServiceSUPPORT MOVIE FOR CANCER PATIENTS AND HEALTHCARE PROFESSIONALS
CategoryG07. Corporate Purpose & Social Responsibility
EntrantINSIGHT-I INC. Tokyo, JAPAN
Idea Creation INSIGHT-I INC. Tokyo, JAPAN
Idea Creation 2 CHUGAI PHARMACEUTICAL CO., LTD. Tokyo, JAPAN
Production DWARF Tokyo, JAPAN
Post Production IMAGICA LAB Tokyo, JAPAN

Credits

Name Company Position
Junichi Takano Chugai Pharmaceutical Co. Ltd Executive Producer
Yuki Ono Insight-I Inc Creative Director
Hiroshi Nishi Insight-I Inc Account Executive
Hiroko Yakuwa Insight-I Inc Art Director
Tsuneo Goda dwarf Director & Character Designer
Hiroyuki Mizoguchi Studio Placebo Animator
Koji Shimoi Studio Placebo Set Designer
Yasuyuki Suzuki Freelance Director Of Photography
Hiroshi Kobayashi Freelance Lighting Director
Masako Sekiguchi Studio Placebo Stopmotion Camera Operator
Katsumi Nagai Studio Placebo Composite
Takahito Kurobe McRAY Color Grading
Makoto Hoashi IMAGICA Lab. Online Editor
Fumio Yasue Freelance Sound Effects
Tsuyoshi Nishikori Studio Placebo Animation Producer
Ayano Kinashi dwarf Producer
Masayoshi Yamazaki EMI Records, UNIVERSAL MUSIC LLC / Office Augusta Co.,LTD. Music
Takeshi Yoshida Q., ltd Music Producer
Kotaro Mukai Office Augusta Music Director

Write a short summary of what happens in the film

A patient spends a sleepless night in her hospital room. " I got cancer... I am scared". She hesitates to send out this message on social media, sighs and closes her eyes. Suddenly she is on a mountain. She seems to be walking up to the summit. She encounters many obstacles on the way. By getting help from different animals, she is able to go forward. What the patient sees at the summit is...

Please tell us how the brand purpose inspired the work

This Japanese pharmaceutical company aims to contribute to the resolutions of social issues by developing innovative ethical drugs, thinking about what each employee can do for patients and by continuously working on disease awareness. Due to the prolonged coronavirus pandemic, the decrease in cancer screening rate has become an issue. This work is based on their willingness to support cancer patients, their families and the healthcare professionals; so that patients can continue their cancer treatment and confront it with positive hope.

Links

Video URL   |   Supporting Webpage   |   Supporting Webpage