DEAR HOMOSAPIENS

Short List
TitleDEAR HOMOSAPIENS
BrandGRAB
Product / ServiceGRABPAY WALLET
CategoryB05. Consumer Services / Business to Business
EntrantWOLF Bangkok, THAILAND
Idea Creation WOLF Bangkok, THAILAND
Production SALMON HOUSE Bangkok, THAILAND

Credits

Name Company Position
Torsak Chuenprapar Wolf BKK Chief Creative Officer
Phannika Vongsayan Wolf Bkk Managing Director
Torsak Chuenprapar Wolf Bkk Art Director
Nopharit Dusadeedumkoeng Wolf Bkk Creative Director
Woottipong Lamangthong Wolf Bkk Creative Group Head
Thosaporn Kaewnurachadasorn Wolf Bkk Account Director
Chanapat Srabua Wolf Bkk Agency Producer
Nopharit Dusadeedumkoeng Wolf Bkk Copywriter
Phachara Saothayanan Wolf Bkk Senior Copywriter
KANYAPORN LONGPRASERT Wolf Bkk Art Director
BENCHAWAN NGAMJIRADAWONG Wolf Bkk Account Executive
Chonlatid Saenghiran Wolf Bkk Business Director
Torsak Chuenprapar Wolf Bkk Copywriter

Write a short summary of what happens in the film

The film told the story based on the hilarious conversation between one lazy man and an ape in order to attract the audience and to get the message “GrabPay Wallet is really easy to use” noticed. In the film, the lazy man thinks everything is complicated, even using GrabPay Wallet is too much of a hassle. So, the ape has to give him a BIG lesson while demonstrating how easy-to-use Grab’s e-wallet is. Although we’re in the lockdown period,We did the production part under government restriction that only 5 people are allowed on set, we ended up with 2 talents in 1 location with the conversation-driven storytelling. Finally,we nailed it. It’s successfully on trend and spreading across various platforms all over the world. Even Becoming MEMES ! And the most important result is that we successfully conquer over the laziness of humanity.

Cultural / Context information for the jury

​​Early this year, Grab launched a digital wallet service, “GrabPay Wallet,” but the service did not seem to be going well in Thailand because Thai people still use cash most of the time when using Grab, as Thais perceive that the service is way too complicated for them to use. Nowadays, Thai E-Wallet brands trying to draw more customers by launching many promotions. As a result it became cluttered and not even single one stood out.

Links

Video URL