Write a short summary of what happens in the film

A Small Business Success Story. A Real Time Testimonial of Business Transformation capturing the true story from a small idea of buy one plate to fill one plate and the beginning of a mission to end hunger using the power of art #artagainsthunger. The plated project grew into a flourishing business on the Facebook platform through collaboration with thousands of artists and customers from the Facebook Community. Nothing inspires like Truth told through the voice of the Founder. The communication was designed to inspire confidence among Small Business Owners and deliver the message that when businesses are on the Facebook platform, be it ‘selling goods’ or ‘doing good while doing business’ – all good ideas will be found here and will definitely grow with the support of the millions in the Facebook Community. It is time to start your own Small Business Success Story on the Facebook Metaverse for Business.

Cultural / Context information for the jury

The pandemic has made small business owners feel like islands. Feel alone. Feel as if life is without social community. It was time to change that with a relevant testimonial of a powerful small business success story. These Small Business Owners need sheer confidence. They need real time testimonials; they need to hear from their own community. They need to believe in the successful and inspiring stories of business transformation. They need to experience and activate the Facebook Community to share their idea and grow their business. I don't like empty plates. Doing good or Wanting to be seen Doing Good is a Popular Social Behaviour across India. Sharing and Buying Inexpensive Art online was another growing social behaviour during the pandemic engaging both artists and social audiences in the country. The Plated Project connected the dots between these two Indian social behaviours and found the sweet spot of success.