Write a short summary of what happens in the film

On National Doctor’s Day, we launched a film to remind everyone of the sacrifices Doctors had made during COVID. We narrated the story of Dr Dnyaneshwar Bhosale, who gave up his high-paying job in the city and moved to the rural area to provide care to the poor. He dreamed of one day building a state-of-the-art hospital for the poor. He worked day and night at his hospital saving thousands of lives in the rural area. Unfortunately, he himself succumbed to Covid. We are now reviving his dream with our ‘Vicks #TouchOfCare Fund’ by helping his wife build a hospital in his memory. The hospital will have beds and wards named after other fallen Doctors.

Cultural / Context information for the jury

According to the Indian Medical Association, more than 1600 doctors have died due to Covid in India. GOVERNMENT FIGURES PUT THE NUMBER AT 162. At the peak of the pandemic in India, the morale of Doctors was at an all-time low. Sacrifices made by them were going unrecognised, they were denied houses on rent due to the virus scare, sometimes being beaten up by patients' relatives and also being mocked by some on National Television for their failure to manage the situation. Vicks, as India’s oldest cough & cold brand, has partnered with Doctors for over 70 years. This was our time to give the #TouchOfCare to Doctors in their hour of need. And so on National Doctors' Day, we launched a film to remind everyone of the sacrifices Doctors had made, which lifted their spirits once again. The new hospital will have beds named after fallen doctors. 65M Views