Title | TWENTY TWO YEARS 6OAL |
Brand | THAIBEV MARKETING CO., LTD. |
Product / Service | KULOV VODKA |
Category | G05. Cultural Insight |
Entrant | GREYNJ UNITED Bangkok, THAILAND |
Idea Creation | GREYNJ UNITED Bangkok, THAILAND |
Production | GREYNJ UNITED Bangkok, THAILAND |
Production 2 | HELLO FILMMAKER Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Thor Santisiri | GREYnJ UNITED | Agency |
Kanaporn Hutcheson | GREYnJ UNITED | Agency |
Jureeporn Thaidumrong | GREYnJ UNITED | Agency |
Asawin Phanichwatana | GREYnJ UNITED | Agency |
Thipayachand Hasdin | GREYnJ UNITED | Agency |
Asawin Phanichwatana | GREYnJ UNITED | Agency |
Jesse Wong | GREYnJ UNITED | Agency |
Sasithorn Thapayom | GREYnJ UNITED | Agency |
Jenjira Nasumateeree | GREYnJ UNITED | Agency |
Jesse Wong | GREYnJ UNITED | Agency |
Pranparwee Hemrak | GREYnJ UNITED | Agency |
Sarunporn Lertnimitkit | GREYnJ UNITED | Agency |
Ornwara Sangsuk | GREYnJ UNITED | Agency |
Kanokkorn Seehapan | GREYnJ UNITED | Agency |
Vorawan Kaewket | GREYnJ UNITED | Agency |
Nutcha Sripramong | GREYnJ UNITED | Agency |
Jongkoch Dusittanakarin | GREYnJ UNITED | Agency |
Saengwit Kewaleewongsatorn | GREYnJ UNITED | Agency |
Kanoksak Kanchanachutha | GREYnJ UNITED | Agency |
Thanakrit Rojanapisit | GREYnJ UNITED | Agency |
Juthamas Tantated | GREYnJ UNITED | Agency |
Atta Hemwadee | Hello Filmmaker | Production |
Pasit Tandaechanurat | Hello Filmmaker | Production |
Kritsada Nakagate | Hello Filmmaker | Production |
Tanayut Muhamad | Hello Filmmaker | Production |
Chotirat Wareerattanarot | Hello Filmmaker | Production |
Sirada Rattanasetthavorn | Hello Filmmaker | Production |
Chutimon Wongkiatkong | Hello Filmmaker | Production |
Teerasit Klangaysorn | Hello Filmmaker | Production |
Nuttapol Yookrua | Hello Filmmaker | Production |
Mutchima Wachirakomain | Hello Filmmaker | Production |
Wallipa Kuntakeaw | Hello Filmmaker | Production |
Tanapoom Yampuk | Hello Filmmaker | Production |
Artit Vongmetta | Hello Filmmaker | Production |
Chlitda Kaeomano | Hello Filmmaker | Production |
This is a story about a group of young Thais, all about to graduate from university. They’re trapped in a space, like they’re being punished for not having clear life goals. As they all try to figure out their goals, so they can escape this space, some wish to get married, have a successful career in film, become an influencer with millions of followers… The main girl is also struggling to have a clear goal. But then realises the more she distills her thoughts, the clearer it becomes. After 6 times distill, she finally figures out what she needs and wants, just before she turns twenty two years old. Distill 6 times for better clarity.
As a traditional society, most Thais live with their parents at home all their lives, no matter their age. Thai families are tight knit units and most parents want their children to finish university. In turn, children get a lot of pressure from parents and relatives on their life goals (how to succeed in society), especially when they’re closer to graduating (at age 22, a significant turning point for young Thais). They’re pressured by parents, families, leading to a lot of frustrated discussions online. This pressure is even more obvious during Covid times, as people are stuck at home, can’t travel or study abroad. Kulov encourages them to distill their thoughts, have better clarity and embrace what they truly want in life, regardless of social or peer pressure. The more you distill your thoughts (6 times), the more clarity you have.