Title | HEART DISTANCE |
Brand | NTT DOCOMO, INC. |
Product / Service | CORPORATE ADVERTISING |
Category | E01. Branded Content & Entertainment Film |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
Production | HAKUHODO INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hidetaka Tamura | HAKUHODO Inc. | Idea Creation Company |
Hidetaka Tamura | Hakuhodo Inc. | Idea Creation Company |
Koji Kurosawa | HAKUHODO Inc. | Idea Creation Company |
Kohei Oono | HAKUHODO Inc. | Idea Creation Company |
Ami Nakaya | HAKUHODO Inc. | Idea Creation Company |
Kaoru Haga | THE DIRECTORS GUILD | Production Company |
Yukiko Kumazaki | HAKUHODO Inc. | Idea Creation Company |
Gaku Adachi | HAKUHODO Inc. | Idea Creation Company |
Natsuki Uchiyama | HAKUHODO Inc. | Idea Creation Company |
Yuji Ojima | HAKUHODO PRODUCT'S INC. | Production Company |
Shingo Tamehiro | HAKUHODO PRODUCT'S INC. | Production Company |
Yuma Hirai | HAKUHODO PRODUCT'S INC. | Production Company |
Toru Midorikawa | MELODY PUNCH | Production Company |
Yoshikazu Yazaki | VOYAGER | Production Company |
Noriyuki Sasaki | Freelance | Production Company |
Atsuyoshi Edahiro | EDAHIRO | Production Company |
Tadasuke Saito | OFFLINE INC. | Production Company |
Tetsuro Nagase | united lounge inc. artist management division. | Idea Creation Company |
Go Ikegami | NICOLASHKA | Production Company |
Yuki Oikawa | Channel 5 Ltd. | Production Company |
Tosiro Irino | image studio 109 | Production Company |
Ayako Osumi | THE DIRECTORS GUILD | Production Company |
Masaharu Kurata | Freelance | Production Company |
Hirotaka Tanaka | ONPa | Production Company |
Tomoko Shimamura | HAKUHODO PRODUCT'S INC. | Production Company |
Yukiko Obama | n+n | Production Company |
This is a story about the distance between people, born from 12 data points. Due to the spread of COVID-19 infection, one couple can no longer see each other. They live in different places, work in different jobs, and live in completely different environments, but the distance between them gradually becomes unstable. However, they eventually realize that they are not alone. They realize their honest desire to see their family, friends, and most importantly, their loved ones. Then, they make one big decision... Rather than simply creating a fictional story by listing data, we sublimated the story based on data, calling it a "data based story" so that everyone who lives in 2020 can enjoy it as their own story. The result was a chemical reaction between the emotional visual expression and the real data that supported it, creating an unprecedented sense of empathy.
We believe that 2020 was the year when people met the least amount of people. The first state of emergency in Japan was declared on April 7, 2020. At that time, we were terrified of infection, and the city was quiet and deserted. In spite of the situation, there were many occasions when we felt more connected, such as calling our parents more often, or contacting friends we hadn't seen for a long time. Also, most of the data we saw every day was rather negative. On the other hand, there was also a lot of positive data. and it was very beautiful data that came about because everyone was working hard to move forward. ”Heart Distance" is not a story created by the creator's imagination; it is a story of the fact that people continued to look forward to 2020, no matter what difficulties they faced.
Social Media URL | Social Media URL | Social Media URL