Title | LESS SWEET MUCH STRONGER 2 |
Brand | HONG KONG YAKULT CO.,LTD |
Product / Service | YAKULT |
Category | B01. Consumer Goods |
Entrant | HAKUHODO Hong Kong, HONG KONG |
Idea Creation | HAKUHODO Hong Kong, HONG KONG |
Media Placement | HAKUHODO Hong Kong, HONG KONG |
Production | HAKUHODO Hong Kong, HONG KONG |
Post Production | HAKUHODO Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Shinji OKADA | HAKUKUHODO HONGKONG LTD | President |
Yoshinori MITOMI | HAKUKUHODO HONGKONG LTD | Vice President |
Mike Chiu | HAKUKUHODO HONGKONG LTD | Head of Creative |
Dave Ho | HAKUKUHODO HONGKONG LTD | Creative Director |
Lili Cai | HAKUKUHODO HONGKONG LTD | Senior Copywriter |
Erica Chan | HAKUKUHODO HONGKONG LTD | Senior Account Director |
Ring Lau | HAKUKUHODO HONGKONG LTD | Art Director |
Anthony Yip | TUCKSHOP FILMS | Film Director |
Connie Lui | TUCKSHOP FILMS | Executive Producer |
Fiona Lun | TUCKSHOP FILMS | Producer |
Ashley Wong | HAKUKUHODO HONGKONG LTD | Business Director |
The “less sweet and much stronger” Drama with three episodes featuring a humorous and interesting love story between the weak boy and the little sweet girl. In order to pursue the girl, the boy goes through a series of little sweet training to become stronger. His journey of pursuing girl is full of obstacles and laughter, which can successfully arouse the audience's curiosity and attention. Each episode has an interesting preview like Netflix to attract the audience to continue watching the next episode. The dramas as social content are using the Hong Kong artistes Ansonbean and Ashley Lin to engage the right audience, which hope to deliver the message that Yakult’s new formula with less sugar and sweetness can help customers become healthier and stronger.
Hong Kong people, especially those who care about health, think Yakult is too sweet. Yakult has launched a little sweet product line, changing the public's perception of his unhealthy. "Less Sweet Much Stronger" campaign helped Yakult build a healthier image and attract younger segment who are concerned about sugar absorption.