BREAKING POINT

TitleBREAKING POINT
BrandTOYOTA
Product / ServiceAUTOMOTIVE
CategoryB01. Consumer Goods
EntrantSAATCHI & SAATCHI Southbank, AUSTRALIA
Idea Creation SAATCHI & SAATCHI Southbank, AUSTRALIA
Production GOOD OIL Sydney, AUSTRALIA
Post Production GOOD OIL Sydney, AUSTRALIA

Credits

Name Company Position
Andrew Wearing Toyota Motor Corporation Australia Client
Matt Tannock Toyota Motor Corporation Australia Client
Jeremie Smith Toyota Motor Corporation Australia Client
Michelle Gulia Toyota Motor Corporation Australia Client
Suhailah Davies Toyota Motor Corporation Australia Client
Suhailah Davies Toyota Motor Corporation Australia Client
Mike Spirkovski Saatchi & Saatchi Australia Creative Agency
Simon Bagnasco Saatci & Saatchi Creative Agency
Lee Sunter Saatchi & Saatchi Australia Creative Agency
Mac Wright Saatchi & Saatchi Australia Copywriter
Anna Fullerton Saatchi & Saatchi Australia Creative Agency
Celeste Watson Saatchi & Saatchi Australia Creative Agency
Matt Alpass Saatchi & Saatchi Australia Creative Agency
Lucy Trengove Saatchi & Saatchi Australia Creative Agency
Holly De Roy Saatchi & Saatchi Australia Creative Agency
Ben Court Saatchi & Saatchi Australia Creative Agency
Alex Speakman Saatchi & Saatchi Australia Creative Agency
Damiano Di Pietro Saatchi & Saatchi Australia Creative Agency
Joe Heath Saatchi & Saatchi Australia Creative Agency
Zoe Krypos Saatchi & Saatchi Australia Creative Agency
Tom Collier Saatchi & Saatchi Australia Creative Agency
Elina Nassif Saatchi & Saatchi Australia Creative Agency
Adam Gunser Good Oil Production Company
Juliet Bishop Good Oil Production Company
Simon Thomas Good Oil Production Company
Tracey-Lee Permall Good Oil Production Company
Ben Clements Ben Clements Photography Photographer
Michael Corridore Photoplay Photographer
Ross Colebatch Photoplay Producer
Mark Burnett The Editors Editor
Danny Marston Saatchi & Saatchi Australia Creative Agency

Write a short summary of what happens in the film

In this film, we follow Ryley Batt as he plays a game of wheelchair rugby and the re-engineering of his equipment by Toyota. Each crash, try, jostle and flowing movement showcases the true nature of the brutal sport. As the game plays out, it becomes clear Ryley's wheelchair is giving him discomfort and limiting his ability to play. At a critical moment in the game, Ryley is thrown from his wheelchair and here we see the role Toyota had in helping him perform at his best. We see a quick fire series of shots showing the new designs for his equipment, the scanning of his body, the machine milling his new seat, and the powder coating of his chair. Ryley then receives his new equipment tailor made to his body. Ryley lands back in the game with his new equipment knowing it will never hold him back.

Cultural / Context information for the jury

Toyota Australia was the major sponsor of the Tokyo 2020 Olympic & Paralympics Games. To promote the Games itself and their 'Mobility For All' mission, Toyota wanted to showcase a sport which traditionally doesn't get as much airtime or attention as other sporting codes in Australia. Toyota worked with Ryley Batt, the co-captain of the Australian wheelchair rugby team and multiple gold medal winner, to tell the story of how the two partnered to re-engineer his seat to best equip him as he competed for gold at the Paralympic Games.

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