Title | BREAKING POINT |
Brand | TOYOTA |
Product / Service | AUTOMOTIVE |
Category | B01. Consumer Goods |
Entrant | SAATCHI & SAATCHI Southbank, AUSTRALIA |
Idea Creation | SAATCHI & SAATCHI Southbank, AUSTRALIA |
Production | GOOD OIL Sydney, AUSTRALIA |
Post Production | GOOD OIL Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Andrew Wearing | Toyota Motor Corporation Australia | Client |
Matt Tannock | Toyota Motor Corporation Australia | Client |
Jeremie Smith | Toyota Motor Corporation Australia | Client |
Michelle Gulia | Toyota Motor Corporation Australia | Client |
Suhailah Davies | Toyota Motor Corporation Australia | Client |
Suhailah Davies | Toyota Motor Corporation Australia | Client |
Mike Spirkovski | Saatchi & Saatchi Australia | Creative Agency |
Simon Bagnasco | Saatci & Saatchi | Creative Agency |
Lee Sunter | Saatchi & Saatchi Australia | Creative Agency |
Mac Wright | Saatchi & Saatchi Australia | Copywriter |
Anna Fullerton | Saatchi & Saatchi Australia | Creative Agency |
Celeste Watson | Saatchi & Saatchi Australia | Creative Agency |
Matt Alpass | Saatchi & Saatchi Australia | Creative Agency |
Lucy Trengove | Saatchi & Saatchi Australia | Creative Agency |
Holly De Roy | Saatchi & Saatchi Australia | Creative Agency |
Ben Court | Saatchi & Saatchi Australia | Creative Agency |
Alex Speakman | Saatchi & Saatchi Australia | Creative Agency |
Damiano Di Pietro | Saatchi & Saatchi Australia | Creative Agency |
Joe Heath | Saatchi & Saatchi Australia | Creative Agency |
Zoe Krypos | Saatchi & Saatchi Australia | Creative Agency |
Tom Collier | Saatchi & Saatchi Australia | Creative Agency |
Elina Nassif | Saatchi & Saatchi Australia | Creative Agency |
Adam Gunser | Good Oil | Production Company |
Juliet Bishop | Good Oil | Production Company |
Simon Thomas | Good Oil | Production Company |
Tracey-Lee Permall | Good Oil | Production Company |
Ben Clements | Ben Clements Photography | Photographer |
Michael Corridore | Photoplay | Photographer |
Ross Colebatch | Photoplay | Producer |
Mark Burnett | The Editors | Editor |
Danny Marston | Saatchi & Saatchi Australia | Creative Agency |
In this film, we follow Ryley Batt as he plays a game of wheelchair rugby and the re-engineering of his equipment by Toyota. Each crash, try, jostle and flowing movement showcases the true nature of the brutal sport. As the game plays out, it becomes clear Ryley's wheelchair is giving him discomfort and limiting his ability to play. At a critical moment in the game, Ryley is thrown from his wheelchair and here we see the role Toyota had in helping him perform at his best. We see a quick fire series of shots showing the new designs for his equipment, the scanning of his body, the machine milling his new seat, and the powder coating of his chair. Ryley then receives his new equipment tailor made to his body. Ryley lands back in the game with his new equipment knowing it will never hold him back.
Toyota Australia was the major sponsor of the Tokyo 2020 Olympic & Paralympics Games. To promote the Games itself and their 'Mobility For All' mission, Toyota wanted to showcase a sport which traditionally doesn't get as much airtime or attention as other sporting codes in Australia. Toyota worked with Ryley Batt, the co-captain of the Australian wheelchair rugby team and multiple gold medal winner, to tell the story of how the two partnered to re-engineer his seat to best equip him as he competed for gold at the Paralympic Games.