Title | NEW MEDICAL CULTURE |
Brand | TPP HEALTHCARE INTERNATIONAL CO., LTD. |
Product / Service | MEDPARK HOSPITAL |
Category | B02. Healthcare |
Entrant | DENTSU ONE (BANGKOK) Bangkok, THAILAND |
Idea Creation | DENTSU ONE (BANGKOK) Bangkok, THAILAND |
Production | PHENOMENA CO. Bangkok, THAILAND |
Post Production | PHENOMENA CO. Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Subun Khow | Dentsu One (Bangkok) Ltd. | Chief Creative Officer |
Supparat Thepparat | Dentsu One (Bangkok) Ltd. | Executive Creative Director |
Monchai Visuttinont | Dentsu One (Bangkok) Ltd. | Creative Director |
Sutassarin Ankumpoch | Dentsu One (Bangkok) Ltd. | Copywriter |
Supparat Thepparat | Dentsu One (Bangkok) Ltd. | Copywriter |
Supparat Thepparat | Dentsu One (Bangkok) Ltd. | Art Director |
Nattapat Jitrungruengnij | Dentsu One (Bangkok) Ltd. | Art Director |
Vorawit Prakornkaew | Dentsu One (Bangkok) Ltd. | Agency Producer |
Nabhassanan Natsirisirabhat | Dentsu One (Bangkok) Ltd. | Account Management Director |
Niwat Vaitayamongkol | Dentsu One (Bangkok) Ltd. | Account Management Director |
Wanwisa Pensunti | Dentsu One (Bangkok) Ltd. | Account Director |
Saisoi Snidvongs Na Ayudhya | Dentsu One (Bangkok) Ltd. | Strategic Planner |
Tanpisut Sophonratana | Dentsu One (Bangkok) Ltd. | Strategic Planner |
MedPark Hospital is a new hospital with a very new concept, starting from its design which is a collaborative work of a doctor’s team and the creation of work culture done through different methods. We therefore choose to highlight these strengths through a demonstrative video, making the story easy to understand to create an impression and a recognition of the hospital to the audience. This will also attract the public to want to know MedPark Hospital better and think about MedPark Hospital when they need a treatment.
Constant questioning was used as the basis to implement changes and adopt new approaches, starting with a new medical culture, both health service and the new design of the hospital specially crafted to seek excellence in treatment quality and safety. The story is presented through a fun demonstration that turns complicated concepts into something simple, easy to digest and understand in terms of a new designed culture and the hospital that is co-designed by doctors to achieve the goal to become a healthcare hub for the future. New Medical Culture ; MedPark Formula The story demonstrates how the hospital breaks all layers and designs a new medical culture through a visual analogy and fun characters that is easy to understand. With the principle of Integrated Care within multi-disciplinary teams, everyone works together to provide patient treatment at full capacity in an ongoing manner consistent with individuals’ current life patterns.
Website URL | Social Media URL | Video URL