Write a short summary of what happens in the film

No one in the cast is acting in this film. We portrayed a variety of creators and influencers having fun with things they actually like: sneakers, rugby, insects, etc. Instagram-worthy or not, they are genuinely enjoying what they love. With energetic and engaging editing, the cast interacts in a ping-pong style with VO who admires their passion for what they love and encourages them.

Please tell us about the cultural insight that inspired the work

Shy and hesitant to express their true feelings - this is no exception on how Japanese people use Instagram. As symbolized by the word “Insta-bae(Instagrammable in Japanese)”, Instagram in Japan was recognized as a self-conscious SNS where users need to worry about what others think of them. This is because Japanese people have very low self-esteem compared to other countries(Japan's score in the top box is about 1/6 that of the U.S. and less than 1/3 that of Korea.), and this has become a barrier for them to focus on their own interests on the platform. In order to change the perception of Instagram as a platform where people can freely pursue their own "love," we wanted to send out a message that affirms and supports the pursuit of one's true love, whatever it may be, and help the younger generation to have self-esteem.