| Title | THE REASON I'M HERE | BEHIND THE SCENES OF THE 70S STYLE FILM |
| Brand | MCDONALD'S JAPAN |
| Product / Service | FAMILY |
| Category | C01. Social Film |
| Entrant | TBWA\HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | TBWA\HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation 2 | CATCH INC. Tokyo, JAPAN |
| Production | HEADLIGHT Tokyo, JAPAN |
| Post Production | HEADLIGHT Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazoo Sato | TBWA HAKUHODO | CHIEF CREATIVE OFFICER |
| Satoshi Chikayama | TBWA HAKUHODO | EXECUTIVE CREATIVE DIRECTOR |
| Akihiro Fukube | catch | Creative Director |
| Hiroko Ichinose | TBWA HAKUHODO | Copywriter |
| Eimi Iida | TBWA HAKUHODO | Copywriter |
| Yuki Tokuno | TBWA HAKUHODO | Head of Art |
| Hikari Ono | TBWA HAKUHODO | Designer |
| Sayaka Ono | TBWA HAKUHODO | Group Account Director |
| Takahiro Takeoka | TBWA HAKUHODO | Senior Account Director |
| Yuji Arai | TBWA HAKUHODO | Account Director |
| Kosei Arakane | TBWA HAKUHODO | Account Director |
| Megumi Yoneda | TBWA HAKUHODO | Account Supervisor |
| Yu Hashimoto | TBWA HAKUHODO | Account Executive |
| Masahiko Okazaki | TBWA HAKUHODO | Executive Strategy Director |
| Kenji Enomoto | TBWA HAKUHODO | Strategic Planning Supervisor |
| Rei Sasaki | TBWA HAKUHODO | Strategic Planner |
| Takashi Aso | Headlight | Executive Producer |
| Shinya Sato | Headlight | Production Manager |
| Wataru Sugai | Freelance | Cinematographer |
| Daisuke Iga | band | Wordrobe |
| Eito Furukubo | Ottie | Hair&Makeup |
This is a making-of video for the second Brand Campaign "The Reason I'm Here," which commemorates the 50th anniversary of McDonald's in Japan and is based on the memories of McDonald's for many families. Using the realistically recreated cityscape of 1970s as the major set piece of the film, it was made to look like an infomercial set in the 70s, and reported on the commercial shoot set.
The Family is an important target audience for McDonald's.The McDonald's Brand Campaign sought to tell the stories of the memories drawn from interviews with real users. The commercial commemorated the McDonald's 50th anniversary in Japan, and the first store in Ginza was realistically recreated using practical set pieces rather than using VFX. The making-of video payed homage to the 70's style infomercial during the time.