Write a short summary of what happens in the film

The ad features a married couple in their living room. The husband is eagerly searching for used cars online at carsome.co.th, but his wife does not trust car sales websites. She is worried about false advertising, over-pricing and other potential pitfalls. The cars being browsed start dropping dramatically into the room. The ad takes a quirky turn after the appearance of a salesman from Carsome. For every worry the wife voices, the Carsome representative explains how the company has lifted the burden of each concern. The e-tailer’s promises include ensuring all its used cars undergo a 175-point inspection, that the prices are set with no hidden fees, that every car has a 1-year warranty, plus other services. the ease of buying a used car with Carsome. It’s incredibly easy so you literally only need a single hand to do it.

Cultural / Context information for the jury

Carsome is a new online car dealership that has entered the Thai market and it needs to introduce itself, differentiate from competitors and communicate its offerings all at once. To raise brand awareness and memorability, this quirky film was created in true Thai humour to bring to life insightfully charming tensions when it comes to buying a car. The many worries and considerations are played out through the husband’s and wife’s conversation as there’s always one who is more logical and another that’s more emotional when it comes to decision-making. Whilst the added exaggerations and impactful visuals inject comedy, the setting and characters are authentically representative of the everyday Thai who needs a trusted partner to provide a simple solution for a complicated and expensive decision.