Write a short summary of what happens in the film

Give a Flybuys is a 3-minute music video or anthem - that repositions Australia’s oldest loyalty program by showing that savviness is something to be proud of. Throughout the ad we see a cast of everyday Australians, all miming to the same punk-rock voice. Performed by frontman Blake Scott from the Peep Tempel, his unapologetic sound embodies the new Flybuys. This ‘GAF’ attitude is also mirrored in the performance of each character. A cast of characters all invented from a wealth of shopping data. As we cut from person to person, across the country – they each break the fourth wall to boast about their savviness and what they’ve redeemed thanks to Flybuys. From groceries, to holidays, school uniforms to Moscato – it’s clear that this collective share the same pride in points-collecting. Because when you Give a Flybuys, you take more.

Please tell us about the brand in relation to the locality or market where the product / service is distributed

Last year, 65% of Australians sacrificed something to pay a bill. We’d officially become a society of sacrifice. Historically, Flybuys has always played a role in helping Australians master their budgets. As the biggest and oldest loyalty program, we needed to remind people that we were still there for them. So when casting, we mined our own shopping data. Inventing six personas that Australians would be able to see themselves in. By reframing savvy as the new sexy. We positioned Flybuys as a program that could help more Aussies thrive instead of simply survive. By telling them if you simply ‘Give a Flybuys’ and scan your card - you can take more. More groceries. More fuel. More holidays. More everything.