| Title | METAVERRRRRRR |
| Brand | KRUNGSRI FIRST CHOICE |
| Product / Service | KRUNGSRI FIRST CHOICE |
| Category | A01. Fiction & Non-Fiction Film: Up to 5 minutes |
| Entrant | LEO BURNETT Bangkok, THAILAND |
| Idea Creation | LEO BURNETT Bangkok, THAILAND |
| Production | FACTORY01 Bangkok, THAILAND |
| Post Production | MELLOW TUNES Bangkok, THAILAND |
| Post Production 2 | ONE COOL SOUND STUDIO Bangkok, THAILAND |
| Additional Company | AYUDHYA CAPITAL SERVICES COMPANY LIMITED Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
| Ariyawat Juntaratip | The Leo Burnett Group Thailand | Executive Creative Director |
| Sarut Yungcharoen | The Leo Burnett Group Thailand | Creative Director |
| Pathida Akkarajindanon | The Leo Burnett Group Thailand | Creative Director |
| Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
| Ariyawat Juntaratip | The Leo Burnett Group Thailand | Art Director |
| Sarut Yungcharoen | The Leo Burnett Group Thailand | Art Director |
| Sarita Virunechavee | The Leo Burnett Group Thailand | Art Director |
| Kittinat Prasomsap | The Leo Burnett Group Thailand | Copywriter |
| Pathida Akkarajindanon | The Leo Burnett Group Thailand | Copywriter |
| Rathawan Sukanake | The Leo Burnett Group Thailand | Account Management Director |
| Pattra Ketsamathi | The Leo Burnett Group Thailand | Account Director |
| Naphat Chiangrat | The Leo Burnett Group Thailand | Account Executive |
| Rungrudee Chinpratan | The Leo Burnett Group Thailand | Agency Producer |
| Surapen Yosravikul Saito | The Leo Burnett Group Thailand | Strategic Planner |
| Praewpakorn Chumsainaayudhaya | The Leo Burnett Group Thailand | Strategic Planner |
| Wuthisak Anarnkaporn | Factory01 Co., Ltd. | Director |
| Mattanee Uajarernsup | Factory01 Co., Ltd. | Assistant Film Director |
| Wityawat Lakam | Factory01 Co., Ltd. | Assistant Film Director |
| Rungtawan Nanthasaen | Factory01 Co., Ltd. | Producer |
| Natdanai Naksuwan | Factory01 Co., Ltd. | Director Of Photography |
| Sippanart Olarnsaritkul | One Cool Production | Editor |
‘Metaverrrrrrr’ aims to entertain the youngster due to the fact that the young generation only watches the film that it is entertaining and they would obviously ignore the normal commercial. And this is the reason why it needs to be entertaining enough so the youngster will watch the film till the end and receive the key message completely.
First Choice wants to be a credit card brand for a youngster. Owning to the benefit of First Choice credit card feature that promptly fit with all the lifestyles of the new generation.
The idea of shooting a commercial in the Metaverse and mimicking the process of making an ad with the sense of relatable and funny, just like the real Metaverse. ‘Metaverrrrrrr’. Constantly interrupted by the First Choice marketing team – and their increasingly insane suggestions – The use of multiple presenter, Mario and Pattie represent First Choice’s target market. They are the perfect pair to highlight the instant benefits of First Choice credit cards. Even though the First Choice ‘Metaverrrrrrr’ commercial is yet to be approved by its marketing team, the First Choice credit card’s benefits have received multiple approvals as the credit card of this generation, and the next one, too.
As a credit card brand for the young generation, First Choice is jumping on their trend and interest with a unique vision for brand communications to portray that First Choice is ready to face the change together. Our goal is to penetrate this market and to shout out that First Choice is a credit card brand for the new generation that suit the lifestyles of this era.
We created an entertainment online film, demanding to draw the new generation who fully embrace the online platforms. Start by posting entertainment films through our social media, we use diverse online media placements e.g., Facebook, YouTube and Website on 27th January.
Since the campaign just launched so, we cannot define the result and the total engagement of the whole campaign just yet.