Title | CARABAO |
Brand | DISKARTECH |
Product / Service | DISKARTECH |
Category | A01. Fiction & Non-Fiction Film: Up to 5 minutes |
Entrant | KATOK Manila, THE PHILIPPINES |
Idea Creation | KATOK Manila, THE PHILIPPINES |
Production | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Badong Abesamis | GIGIL | Ideation |
Using entertainment, DiskarTech promoted the benefits of its app. This film it produced has been shared 36,000 times online, and has chalked up 7,614,000 views.
DiskarTech is a digital bank app offering various financial services like savings, bills payment, remittance, purchase of gaming pins and insurance policies. It was created for the poor most of whom live in the rural areas of the Philippines--they who are often denied services by big, traditional banks. Objective: Launch DiskarTech to the unbanked in the Philippines.
Use humor for the online bank app to explain its benefits, entertaining rural Filipinos.
More than come up with a dry enumeration of services, produce a film that says all of these, yet capture the ordinary Filipino's interest.
The film was published on DiskarTech's Facebook page. It was also placed on the FTTM Facebook page. Client also published it on YouTube.
The film has been shared 36,000 times, chalking up 7,614,000 views. *Total Reach: 6,882,627 *Total Impressions: 10,066,432 Versus previous materials, the film achieved: *257.1x more reactions *1.9x more comments *8.4x more shares The film helped the brand reach new audiences as there was a spike in page reach and impressions. In the month after its release, there was a total of 88,572 app downloads, with an average of 2,857 daily installs.
Social Media URL | Social Media URL