Why is this work relevant for Entertainment?

Using entertainment, DiskarTech promoted the benefits of its app. This film it produced has been shared 36,000 times online, and has chalked up 7,614,000 views.

Background

DiskarTech is a digital bank app offering various financial services like savings, bills payment, remittance, purchase of gaming pins and insurance policies. It was created for the poor most of whom live in the rural areas of the Philippines--they who are often denied services by big, traditional banks. Objective: Launch DiskarTech to the unbanked in the Philippines.

Describe the creative idea

Use humor for the online bank app to explain its benefits, entertaining rural Filipinos.

Describe the strategy

More than come up with a dry enumeration of services, produce a film that says all of these, yet capture the ordinary Filipino's interest.

Describe the execution

The film was published on DiskarTech's Facebook page. It was also placed on the FTTM Facebook page. Client also published it on YouTube.

Describe the outcome

The film has been shared 36,000 times, chalking up 7,614,000 views. *Total Reach: 6,882,627 *Total Impressions: 10,066,432 Versus previous materials, the film achieved: *257.1x more reactions *1.9x more comments *8.4x more shares The film helped the brand reach new audiences as there was a spike in page reach and impressions. In the month after its release, there was a total of 88,572 app downloads, with an average of 2,857 daily installs.